Did COVID19 Change Shoe Comfort Expectations?

Better Shoes Blog, Fit

Shoes did not get more comfortable during the COVID19 pandemic. Your customer’s perception of what is comfortable did change. Brands that quickly adapted to this change in customer comfort are positioned to thrive. Here’s three things that you need to know about shoe comfort post-pandemic. – Socks? We Don’t Need Socks! While the trend of…

The Challenges of Shoe Traction Testing

Better Shoes Blog, Outcomes

Back in 2016, a group of frustrated restaurant and hospital CEOs came to Heeluxe to complain about their distrust of current shoe traction tests. They wanted a test that could accurately predict if a shoe would reduce slip and fall injuries in their unique office environment. The Heeluxe scientists are always into a challenge, especially…