Q&A from Successful Strategies Post-Coronavirus Webinar

Thank you to all of the footwear professionals from around the world that joined Heeluxe for our Successful Strategies Post-Coronavirus Webinar on Tuesday May 19, 2020 where we focused on how to ‘win’ with ecommerce. Many of you followed up with us to ask great questions, provide insight into how you’re going to use the…

Heeluxe Webinar: Successful Footwear Strategies Post COVID 19

It’s no secret that COVID-19 has negatively impacted shoe retail sales (even in Canada where you’ve handled this so much better than us!). Heeluxe wants to help our footwear partners find ways to thrive in the current environment by leveraging our shoe database to improve your online shoe sales. I’ve created a powerful webinar that…

Heeluxe 10 Anniversary

Heeluxe Celebrates 10 Years of Making Better Shoes!

We’re celebrating the magical “double digit” 10th birthday of Heeluxe. Looking back on the past 10 years brings up many emotions (many of which are familiar to other entrepreneurs) and the one that stands out the most is gratitude. So many amazing footwear brands have trusted Heeluxe with testing their shoes, providing recommendations, and developing…

Using AI to Predict Fit Shoe

Artificial Intelligence and Machine Learning are intimidating terms—but they shouldn’t be! Heeluxe is using AI to change the footwear testing landscape and the benefits will soon be realized by all footwear brands. Here’s a sample of how AI is being used to predict shoe fit. Many footwear innovators had their first introduction to the concept…

5 Findings From A Time Machine

Heeluxe’s Time Machine rapid durability test recently celebrated its 30 millionth step. To celebrate the occasion, here’s a list of the 5 most valuable things we have learned from testing the durability of 100’s of shoes.    Upper Durability is as important as outsole/midsole durability. In the last 5 years we’ve seen uppers made out…

Why Energy Return is a Myth

Energy Return is a hot topic in athletic footwear and has even impacted occupational, fashion, and casual shoes. Current foam materials like Boost and EverRun and carbon fiber technologies like the VaporFly 4% and VKTRY insoles promote improved energy return, but is there any science to back this up? Let’s find the truth about energy…

3 Tips for Sustainable Shoes in 2020

Many footwear brands are working to “reduce their footprint” by making more sustainable shoes and/or reducing waste in 2020. Not all sustainability initiatives are commercially successful, and Heeluxe’s test experience shows 3 features that top selling and top-rated sustainable shoes have in common. In this post we’ll give you the 3 tips followed by real…

Setting Shoe Comfort Goals in 2020

Comfort is mandatory in 2020 and most footwear brands lack a strategy for how to increase comfort. The best brands use a consistent approach to improve one area of comfort every year and see benefits of increased sales, less returns, and higher online ratings. This post outlines the three steps for improving comfort in 2020…

Womens Shoe Fit Focus on TheVerge.com

Heeluxe is focused on providing women with the best possible experience in their shoes. This mission’s impact on the the entire world of footwear is increasingly visible. 2020 is the year to improve your womens shoe fit. If your brand hasn’t started with this goal now is the best time to get started. A recent…

How Socks Impact Shoe Fit

Socks have a major impact on how shoes fit yet rarely do footwear brands recommend a specific sock to their customers for an optimal experience (MISSED OPPORTUNITY ALERT!). In this short blog Heeluxe helps you select the best socks to improve your shoe testing and customer’s experience at retail. If you’ve been reading Heeluxe’s Better…

Does Insole Material Matter?

Back in 2010 a prominent shoe exec told me insoles don’t matter. After 10 years of footwear testing, we have data to show that they were very wrong for almost every shoe style and pricepoint. Here’s the science behind insoles and how to pick the best one for your shoes: First, let’s review Heeluxe’s keys…