3 Tips for Sustainable Shoes in 2020

Many footwear brands are working to “reduce their footprint” by making more sustainable shoes and/or reducing waste in 2020. Not all sustainability initiatives are commercially successful, and Heeluxe’s test experience shows 3 features that top selling and top-rated sustainable shoes have in common. In this post we’ll give you the 3 tips followed by real…

Setting Shoe Comfort Goals in 2020

Comfort is mandatory in 2020 and most footwear brands lack a strategy for how to increase comfort. The best brands use a consistent approach to improve one area of comfort every year and see benefits of increased sales, less returns, and higher online ratings. This post outlines the three steps for improving comfort in 2020…

How Socks Impact Shoe Fit

Socks have a major impact on how shoes fit yet rarely do footwear brands recommend a specific sock to their customers for an optimal experience (MISSED OPPORTUNITY ALERT!). In this short blog Heeluxe helps you select the best socks to improve your shoe testing and customer’s experience at retail. If you’ve been reading Heeluxe’s Better…

Does Insole Material Matter?

Back in 2010 a prominent shoe exec told me insoles don’t matter. After 10 years of footwear testing, we have data to show that they were very wrong for almost every shoe style and pricepoint. Here’s the science behind insoles and how to pick the best one for your shoes: First, let’s review Heeluxe’s keys…

Marketing Shoes with Test Results

While the best use of testing is to improve your product, sometimes you want to tell your customers “My Shoe is XX% better”. Here’s how you can use scientific testing to make marketing claims that give your product a competitive advantage in a crowded and competitive shoe category. A marketing claim should tell the customer…

How Heeluxe Measures Shoe Fit

Want to improve your footwear testing? Scientists and shoe brands alike want to know how Heeluxe sensor based system analyzes shoe fit. Here are the details of the system to help you integrate it into your own footwear testing. First—why did Heeluxe create an objective fit test? Honestly, it wasn’t our idea. We listened to…

The Memory Foam Myth

We all love the “ahh” factor when we first put on a pair of shoes. What could be better than a shoe that’s cushioned with the same material as our new bed? Turns out, just about anything is better! It makes sense that customers are drawn to the phrase “Memory Foam”. And there is some…

Shoe Testing Increases Revenue

However you measure shoe sales, an advanced testing system can help you improve them. Heeluxe’s testing helps many brands increase their sales each year and this post details one brand’s sales success after working with us. All brands can see benefits by following these steps. One of the biggest challenges we see brands facing is…

The BEST Ways to Measure Shoe Comfort

Research shows that “Subjective comfort data is there not a reliable measurement.” What should a brand do to measure comfort? Heeluxe has spent years determining what makes shoes comfortable and developing new measuring tools to quantify comfort. Here’s our tips for improving comfort measurements at your brand: The “Big 4 for comfort” are Fit, Contour,…

Gender Differences in Shoe Fit

Anyone that spends their time working with feet will tell you that men and women have different proportions to their foot shape. But how does this impact shoe fit? And shoe brands design shoes different for women and men? In 2015 Heeluxe began using sensors to quantify shoe fit. During our validation testing we observed…

Five Fit Failures That Almost Every Brand Makes

At Heeluxe, we love helping brands make better fitting shoes. Through our testing we’ve seen a lot of common fit mistakes that almost every brand makes. Here’s a few of our (least) favorite: 1.Shrink it and Pink It: Women’s feet are not shaped like a guys. Yet the footwear industry assumes that women’s feet will…