The BEST Ways to Measure Shoe Comfort

Research shows that “Subjective comfort data is there not a reliable measurement.” What should a brand do to measure comfort? Heeluxe has spent years determining what makes shoes comfortable and developing new measuring tools to quantify comfort. Here’s our tips for improving comfort measurements at your brand: The “Big 4 for comfort” are Fit, Contour,…

Gender Differences in Shoe Fit

Anyone that spends their time working with feet will tell you that men and women have different proportions to their foot shape. But how does this impact shoe fit? And shoe brands design shoes different for women and men? In 2015 Heeluxe began using sensors to quantify shoe fit. During our validation testing we observed…

Five Fit Failures That Almost Every Brand Makes

At Heeluxe, we love helping brands make better fitting shoes. Through our testing we’ve seen a lot of common fit mistakes that almost every brand makes. Here’s a few of our (least) favorite: 1.Shrink it and Pink It: Women’s feet are not shaped like a guys. Yet the footwear industry assumes that women’s feet will…

The Secret to Reducing Online Returns

Online returns are bad. Bad for bottom lines, bad for the environment, and bad for the customer. Luckily, data analysis has taught us why shoes are returned more online (hint: it’s not because the customer ordered multiple pairs knowing they’d return some!).   The best kind of research is one that finds the cause of…

Tips for All Day Comfort

Step in comfort is the key to getting a customer to buy your shoe, but all-day comfort is the key to getting your customer to come back and buy more pairs. One of the unifying factors of fast-growing brands is their ability to meet customer’s needs for all-day comfort, and this post provides an outline…

The Future of Footwear Testing

In 2019 Heeluxe gave a presentation at the Footwear Innovation Summits in Los Angeles, USA, and Donguan, China, titled The Future of Footwear Testing. 100s of people were in the audience for both presentations and the feedback was overwhelmingly positive. The Heeluxe team put in weeks of work to make certain that the visuals were…

shoe fit

Runners World Taps Heeluxe For Shoe Fit Article

Fit is the #1 problem customers complain about in their shoes and the world famous Runners World Magazine used the expertise of Dr Gray and the Heeluxe team on a new article about getting the best fitting running shoes. We’re always happy to share the knowledge we’ve gained over the last 5 years of sensor-based…

Heeluxe is The Future of Footwear Testing

Footwear Innovation Summit 2019 Featuring HEELUXE!

FMNii and their Footwear Innovation Summits (FIS) have given Heeluxe a venue to share our experience and knowledge with a wide variety of footwear industry innovators from all over the globe. In 2019, Dr Gray was not only selected as a presenter for the event but also as the Host of the Los Angeles,USA, and…

Heeluxe Completes Record Number of Studies in 2018

Heeluxe is passionate about creating better shoes for everyone in the world. We work on this mission by completing research studies in 2 weeks or less and making sure these research reports are valuable to the footwear brands that request them. In 2018 we set out to work with more footwear brands, increase the number…

Heeluxe featured at Footwear Innovation Summit

On October 2, 2018, Heeluxe will be featured at the Footwear Innovation Summit at the Hotel Indigo in Los Angeles. This event features well know speakers in the footwear industry with topics ranging from 3D Printing and Design to Machine Learning. Dr Geoffrey Alan Gray, DPT, from Heeluxe will present on new testing that helps…

Dr Gray Featured in Running Insight magazine

A recent article by Jonathan Beverly in RunningInsight magazine dove into the topic of flexibility of running shoes and featured quotes from Heeluxe founder Dr Geoffrey Alan Gray. This article provides insight into the trend of stiffer running shoes that was started by the Nike Vaporfly 4%. In addition to the comments from Dr. Gray,…