Finding the Most Comfortable Insole

Insoles are often overlooked and underappreciated in footwear. But they’re also an easy way to improve the comfort and durability of your shoes. Let’s cover the best ways to find the most comfortable insoles for any shoe you’re working on. Success Strategy #1: Determine the “Good/Better/Best” insoles for each shoe category. One insole won’t work…

Modernizing Dress Shoe Fit and Comfort

Dress Shoes are BACK! 2022 is showing a large number of consumers returning to buying dress shoes for work, weddings, and walking around town. After 2+ years of wearing cozy shoes at home, making the “same old” dress and fashion shoes won’t feel great to your customers. Here’s how you can WOW your customers with…

Shoe Fit Testing Technology

Human Fit Tester Vs SmartLast

Time is money. This post includes examples of how footwear brands and retailers are using SmartLast to save time during their fit evaluations. How Long Does it Take for a Human Tester to Give Shoe Fit Feedback? Before we share the impressive speed that SmartLast collects fit data with, let’s review how long it takes…

One SmartLast Works With All Lasts

One SmartLast Covers All Lasts Shoe manufactures have 100s of lasts in their inventories. This article explains how your brand can use one SmartLast to test every shoe regardless of the last it was built with. SmartLast is a last only in name SmartLast’s is not an actual “last” used in a factory to build…

Shoe Durability 2.0

Your customers expect certain levels of performance from your shoes. People are not happy when shoes fall apart earlier than they expect. How can you predict durability of a new shoe sample before it gets on the feet of your customers? The first major durability problem we heard about at Heeluxe as a show that…

Customer Expectations for Shoe Fit in 2022

Early in the COVID pandemic a post discussed how more time at home was changing your customer’s expectations of shoe comfort. Now that we are returning to social activities, working from an office, and travelling, what are your customers looking for in shoe fit? Fashion/Dress: After years of less testing of high heels, dress flats,…

Ultimate Shoe Cushioning in 2022

In the last few years, the number of cushioning materials used in footwear has exploded. As footwear brands continue to innovate with new foam compounds, molding techniques, and constructions, the consumer has access to more ways to optimize their cushioning experience. This blog discusses how to move away from a “one size fits all” model…

SmartLast Success Story: Product Developers

“How are other brands using SmartLast for footwear development?” is one of the most commonly asked questions from brands when they see SmartLast for the first time. This post shares the details on how you can use the fast and accurate shoe fit feedback from SmartLast to improve your own product development. During product development…

SmartLast Success Story: Consistency

  Quality footwear requires consistency, and footwear brands make major efforts to improve consistency in their production lines, branding, and even online experience. But how consistent is your fit testing? If you gave your fit testers the same shoe every month for a year and asked for their feedback, would they always provide the exact…

SmartLast Success Story Sep 27 2021: Waterproof

How different is the fit between your waterproof and non-waterproof boots? This is a very common question that brands ask and SmartLast answers. In this video we compare the fit of a top selling hiking boot in its regular (non-waterproof) condition and its waterproof version. The fit changes may surprise you–check out the video to…

SmartLast Success Story September 9, 2021

What are the benefits to your customers when a shoe fits better? Most of the talk around shoe fit is based on returns (which is great) but there is a bigger goal to having better shoe fit: your customers will find your shoes more comfortable! Comfort is important for every footwear category and in this…

SmartLast Success Story August 23, 2021

The most common question asked about SmartLast is, “How does it compare to Human Fit Feedback?” In this short video we share the feedback from different brands that have tested with SmartLast over the past week. It turns out that SmartLast data is very similar to human feedback, with one major exception. Watch the video…