Quality footwear requires consistency, and footwear brands make major efforts to improve consistency in their production lines, branding, and even online experience. But how consistent is your fit testing? If you gave your fit testers the same shoe every month for a year and asked for their feedback, would they always provide the exact…
How different is the fit between your waterproof and non-waterproof boots? This is a very common question that brands ask and SmartLast answers. In this video we compare the fit of a top selling hiking boot in its regular (non-waterproof) condition and its waterproof version. The fit changes may surprise you–check out the video to…
What are the benefits to your customers when a shoe fits better? Most of the talk around shoe fit is based on returns (which is great) but there is a bigger goal to having better shoe fit: your customers will find your shoes more comfortable! Comfort is important for every footwear category and in this…
The most common question asked about SmartLast is, “How does it compare to Human Fit Feedback?” In this short video we share the feedback from different brands that have tested with SmartLast over the past week. It turns out that SmartLast data is very similar to human feedback, with one major exception. Watch the video…
One of the biggest challenges in fit testing is making sure your tester gives the same feedback today as they did 3 months ago. Consistency is key. In this video we show how SmartLast provides consistent and accurate date for a brand comparing a sample from 3 months ago to a new sample this week.…
Everyone wants to know how other footwear brands are utilizing SmartLast technology. Every week Heeluxe is sharing our SmartLast Success Stories with you. In these videos you’ll learn with us as data from SmartLast helps brands make better fitting shoes. Each video will be less than 90 seconds since you would be able to test…
Shoes did not get more comfortable during the COVID19 pandemic. Your customer’s perception of what is comfortable did change. Brands that quickly adapted to this change in customer comfort are positioned to thrive. Here’s three things that you need to know about shoe comfort post-pandemic. – Socks? We Don’t Need Socks! While the trend of…
Back in 2016, a group of frustrated restaurant and hospital CEOs came to Heeluxe to complain about their distrust of current shoe traction tests. They wanted a test that could accurately predict if a shoe would reduce slip and fall injuries in their unique office environment. The Heeluxe scientists are always into a challenge, especially…
How do YOU measure shoe fit? There are a lot of different answers to this question, but one common thread in every response: There needs to be a better way to measure shoe fit that is fast and accurate. SmartLast is the better way to measure shoe fit. Heeluxe pioneered sensor-based shoe fit testing in…
Footwear brands need fast answers about shoe fit to stay efficient and competitive in today’s footwear market. Relying on subjective feedback in the factory, brand office, or retail store takes too much time and fails to clearly identify the fit issues with a shoe style. SmartLast is now available to all footwear brands to be…
Years of effort in preaching the importance of shoe fit to improve customer comfort and foot health is catching on, with Runner’s World featuring Dr Gray in a new article on the benefits of shoe fit. While the article is geared towards runners, the lessons are true for anyone that wears shoes: -proper shoe fit…
What a great surprise and honor to be featured in Runners World China’s article on running shoe fit! You could say Heeluxe is big in China, but we definitely have more work to do with our friends in Asian footwear manufacturing, design, and retail. We’ve enjoyed a great relationship with Runner’s World here in the…
Thank you to all of the footwear professionals from around the world that joined Heeluxe for our Successful Strategies Post-Coronavirus Webinar on Tuesday May 19, 2020 where we focused on how to ‘win’ with ecommerce. Many of you followed up with us to ask great questions, provide insight into how you’re going to use the…
It’s no secret that COVID-19 has negatively impacted shoe retail sales (even in Canada where you’ve handled this so much better than us!). Heeluxe wants to help our footwear partners find ways to thrive in the current environment by leveraging our shoe database to improve your online shoe sales. I’ve created a powerful webinar that…
We’re celebrating the magical “double digit” 10th birthday of Heeluxe. Looking back on the past 10 years brings up many emotions (many of which are familiar to other entrepreneurs) and the one that stands out the most is gratitude. So many amazing footwear brands have trusted Heeluxe with testing their shoes, providing recommendations, and developing…