Many brands and customers are wondering if 3D printed shoes will really exist following the shutdown of multiple high-profile 3D printing factories. Customization of shoes using 3D printed parts is possible and can provide an elevated experience to the customer. In this post Heeluxe shares the keys to a successful 3D printed shoe. Between 2015-2018…
Artificial Intelligence and Machine Learning are intimidating terms—but they shouldn’t be! Heeluxe is using AI to change the footwear testing landscape and the benefits will soon be realized by all footwear brands. Here’s a sample of how AI is being used to predict shoe fit. Many footwear innovators had their first introduction to the concept…
Every shoe brand wants a potential customer to think their shoe is comfortable when they first try it on in a store or after an online purchase. After all, comfort is second only to style when it comes to influencing purchases. While cushioning, fit, and features like arch support are important for comfort, most brands…
Heeluxe’s Time Machine rapid durability test recently celebrated its 30 millionth step. To celebrate the occasion, here’s a list of the 5 most valuable things we have learned from testing the durability of 100’s of shoes. Upper Durability is as important as outsole/midsole durability. In the last 5 years we’ve seen uppers made out…
“What’s the best shoe?” is one of the most common questions footwear brands ask. In this post you’ll learn what are the best fitting shoes tested at Heeluxe in 2019. It is an elite group of shoes that you’ll want to consider when setting fit goals for your product. Criteria for what makes a shoe…
Energy Return is a hot topic in athletic footwear and has even impacted occupational, fashion, and casual shoes. Current foam materials like Boost and EverRun and carbon fiber technologies like the VaporFly 4% and VKTRY insoles promote improved energy return, but is there any science to back this up? Let’s find the truth about energy…
Many footwear brands are working to “reduce their footprint” by making more sustainable shoes and/or reducing waste in 2020. Not all sustainability initiatives are commercially successful, and Heeluxe’s test experience shows 3 features that top selling and top-rated sustainable shoes have in common. In this post we’ll give you the 3 tips followed by real…
Comfort is mandatory in 2020 and most footwear brands lack a strategy for how to increase comfort. The best brands use a consistent approach to improve one area of comfort every year and see benefits of increased sales, less returns, and higher online ratings. This post outlines the three steps for improving comfort in 2020…
“What’s the best shoe?” is one of the most common questions footwear brands ask. In this post you’ll learn what are the best fitting shoes tested at Heeluxe in 2019. It is an elite group of shoes that you’ll want to consider when setting fit goals for your product. Criteria for what makes a shoe…
Heeluxe is focused on providing women with the best possible experience in their shoes. This mission’s impact on the the entire world of footwear is increasingly visible. 2020 is the year to improve your womens shoe fit. If your brand hasn’t started with this goal now is the best time to get started. A recent…
Socks have a major impact on how shoes fit yet rarely do footwear brands recommend a specific sock to their customers for an optimal experience (MISSED OPPORTUNITY ALERT!). In this short blog Heeluxe helps you select the best socks to improve your shoe testing and customer’s experience at retail. If you’ve been reading Heeluxe’s Better…
Back in 2010 a prominent shoe exec told me insoles don’t matter. After 10 years of footwear testing, we have data to show that they were very wrong for almost every shoe style and pricepoint. Here’s the science behind insoles and how to pick the best one for your shoes: First, let’s review Heeluxe’s keys…
While the best use of testing is to improve your product, sometimes you want to tell your customers “My Shoe is XX% better”. Here’s how you can use scientific testing to make marketing claims that give your product a competitive advantage in a crowded and competitive shoe category. A marketing claim should tell the customer…
Want to improve your footwear testing? Scientists and shoe brands alike want to know how Heeluxe sensor based system analyzes shoe fit. Here are the details of the system to help you integrate it into your own footwear testing. First—why did Heeluxe create an objective fit test? Honestly, it wasn’t our idea. We listened to…
We all love the “ahh” factor when we first put on a pair of shoes. What could be better than a shoe that’s cushioned with the same material as our new bed? Turns out, just about anything is better! It makes sense that customers are drawn to the phrase “Memory Foam”. And there is some…