Silicon Valley is not typically a hub for footwear but Dr Gray will bring the shoe magic on November 14, 2018 when he speaks about creating usable wearable technology at ID Tech Ex in Santa Clara. The title of the talk is “Creating Wearable Tech That Customers Want and Will Use for a Long Time”…
A recent article by Jonathan Beverly in RunningInsight magazine dove into the topic of flexibility of running shoes and featured quotes from Heeluxe founder Dr Geoffrey Alan Gray. This article provides insight into the trend of stiffer running shoes that was started by the Nike Vaporfly 4%. In addition to the comments from Dr. Gray,…
Heeluxe and Sensoria are elated to bring the SizeSnap® Smart Sensor Sock to the world of footwear. For many years footwear brands did not have a reliable way to quantify shoe fit. Guessing about shoe fit or relying on subjective feedback created many ‘footwear failures’ due to poor fit, inadequate cushioning, or a generally uncomfortable…
Over 3 years ago Ecco began a project with Heeluxe to bring customized 3D printed shoes to market. This ambitious project was expected to take much longer than Heeluxe’s 2 week standard. We loved the innovative spirit of the Ecco team and were happy to join them on this journey. Moreover, we have a firm…
The Heeluxe team started 2017 with a goal: to complete over 100 shoe tests in the year. By December 31 we completed 105 tests in the calendar year. More importantly, all research studies were completed on time and we have many satisfied clients.Here’s more fun facts from 2017: 105 studies completed 43 different footwear brands…
UCSB is known worldwide for their exceptional engineering program. Heeluxe and UCSB have now partnered under the Capstone program to create new footwear technologies and footwear testing machines. Heeluxe began working with the Capstone program in 2016 as students were working on a novel invention to help prevent trip and fall injuries for people with…
Famous running journalist, Jonathan Beverly, release his new book today: YOUR BEST STRIDE. This book dispels the myths about running and running technique and focuses on what we know from research and years of experience. Readers of this book will find the “who’s who” of running shoe science including: Benno Nigg, Simon Bartold, Craig Payne,…
The team at Heeluxe is working hard on making major upgrades our proprietary Shoe Fit Measurement sensors. One development that we are working on is developing a sock with sensors embedded in it that will make getting on-body shoe fit measurements as easy as putting on a sock and turning on an app. We are…
Footwear companies have been asking for a test that quickly and accurately replicates how shoes break down in the real world. After 3 years of development Heeluxe created a Time Machine, letting you see how your shoes will look and perform in the future. The is the most realistic shoe durability testing machine currently…
“HOW DO I KNOW IF THE SHOE FITS OUR CUSTOMERS?” You’ve asked for it, and now Heeluxe has mastered it! Upper fit has been a mystery in footwear. Most footwear brands rely on subjective feedback or examining the outside of a shoe to see if it fits. The time was right for a revolution,…
At Heeluxe, we know that footwear brands love how quickly we can provide them with results for shoe studies. Our standard of “2 weeks or less” for accurate research study results cannot be matched, and that is why footwear brands have trusted Heeluxe with 53 shoe research studies in the first 9 months of 2016.…
In the September 2016 issue of Shape Magazine, Dr. Geoffrey Gray from Heeluxe was featured in their article, “Supercharge Your Stride.” This article focuses on how to pick out the running shoes that are the best for you, when to replace your shoes, and how strong feet are essential for healthy lifestyles. This is Heeluxe’s…
There are a lot of opinions about when to replace your running shoes. 300miles? 500 miles? 3 months? 12 months? There are no standards for replacing running shoes that have ever been backing by science. Time to put Heeluxe on the case–we’re the shoe science experts! As you will see in the videos, there actually…
Dr Geoffrey Alan Gray from Heeluxe was recently featured in a CBS Pulse article on how to invest in technology for small businesses. Since Heeluxe has been self funded since day 1, we did not have the luxury of a large investment to buy all of the best technology. Smart purchasing, listening to what technologies…
Heeluxe began a Shoe Database in 2012 in order to understand what characteristics make the best performing shoes. The Database recently grew to over 600 pairs of shoes and covers styles of shoes as diverse as high heels, gym training shoes running styles, and sandals. Each shoe in our Database has “static measurements”–including weight and…