Heeluxe built a Time Machine. We are able to take footwear companies quickly into the future, allowing them to see what their shoes look and perform like after months or year of wear. Our new device started out in concept phase over 3 years ago when one of our clients was asking for us to…
Heeluxe continues to use its’ unique system of efficient biomechanics research to start and finish 8 footwear studies in January 2016. This is our fastest start to the testing year ever. We were aided by excellent Santa Barbara weather which allowed our run through testing to happen every week (sorry to our friends in cold/wet…
Heeluxe started and finished 63 footwear and biomechanics studies in 2015. This is a huge increase over 2014 and represents the hard work of the Heeluxe staff and the increased number of brands we work with. Heeluxe also made numerous improvements to our facility to ensure that our testing is always completed on time and…
Set your clocks, calendars, watches, Tivo, DVR, and Siri to remind you to watch HSN on Tuesday, October 27 to see the brand new Revitalign footwear on HSN, featuring the footwear designed and tested at Heeluxe!
We are honored and flattered that Investors Business Daily (IBD) used quotes from Heeluxe founder Dr. Geoffrey Gray in their recent article on how to successfully launch a start up. The quotes and content are early in the article so you cannot miss the great content! http://news.investors.com/management-leaders-and-success/091715-771538-expert-work-tips-for-business-entrepreneurs.htm
Business websites do not get much bigger than Forbes.com. You can imagine our excitement to have an interview to be featured in a Forbes.com article! Thanks to Nicole Leinbach-Reyhle for including Heeluxe and Dr. Gray in this great article on forming great business habits to grow your business. Heeluxe would never achieve its success…
Small Biz Trends magazine recently published an interview with Dr. Geoffrey Alan Gray from Heeluxe. The questions ranged from, “How did the business get started?” to “What music album best represents your company?” Make sure you read this fun and informative interview here.
Dr Geoffrey Gray, President of Heeluxe, recently spoke with Jeff Zbar from Chief Home Officer. After a fun discussion of both of our businesses, Jeff wrote a great blog post about purchasing technology for your small business. Read more here.
Hank and Heeluxe founder Geoffrey Alan Gray put together another successful Dog Mile race in a very fast year that included 2 dogs +their people breaking the course record. The State Street Mile is a historic race in downtown Santa Barbara that features Elite, age group, family and dog mile races. Excitement was high as…
Following years of development and testing, Heeluxe is ready to bring Revitalign comfort footwear to HSN. We are very excited to partner with model, volleyball star, and health advocate Gabby Reece to bring Revitalign wellness shoes to your feet. Starting on June 9, 2015, Revitalign launch on HSN with it’s first of many airings. Sandals…
Shoe companies requested a test for shoe uppers, and Heeluxe responded with our groundbreaking new Heeluxe Upper Fit test. This new test allows us to quantify when an upper fits perfectly, or when it is too tight or too lose. Upper fit tests are customized to the style of shoe, allowing Heeluxe to study all…
We proudly announce our VICTORY! Heeluxe was the winner of SCORE’s BizClips competition. This event was sponsored by Brother International and featured a public voting segment and a professional judging segment. Small business made a video that was 1 minute or less that described their business and how they would benefit from an office productivity…
Heeluxe used our proprietary motorized camera system for a running shoe comparison. The slow motion really allows you to see the difference in the strides! This gentleman is an experienced runner who was running in our “Run Through” lab at 8 min/mile pace.
Outfit in a brand new “Shoes Kick A$$ with Heeluxe” shirt, Dr. Geoffrey Alan Gray, President and Founder of Heeluxe, and his best friend/co-worker Hank Mardukas emerged victorious in the “Unofficial” Dog Mile World Championships. This event was a great opportunity to display how Heeluxe uses science to produce better shoes. Indeed, in a race…
Heeluxe received the most public votes in the SCORE BizClips Small Business Makeover competition. The video “Heeluxe: A Revolutionary Approach to Footwear” also had over 4700 views during the month long competition. Our unique approach to improving footwear clearly resonated with small business supporters across the nation! In August the results of the judging panel…