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The BEST Ways to Measure Shoe Comfort

Research shows that “Subjective comfort data is there not a reliable measurement.” What should a brand do to measure comfort? Heeluxe has spent years determining what makes shoes comfortable and developing new measuring tools to quantify comfort. Here’s our tips for improving comfort measurements at your brand: The “Big 4 for comfort” are Fit, Contour,…

Making Shoes That Outperform Your Competitors

Mediocre shoes don’t sell. To be a top selling shoe the product needs to have style, the right price, and performance that sets it apart from its competitors. We’ve compiled tips on how to be the best shoe in a category. In Heeluxe’s research reports, we’ll compare a test shoe’s performance against our entire database.…

Gender Differences in Shoe Fit

Anyone that spends their time working with feet will tell you that men and women have different proportions to their foot shape. But how does this impact shoe fit? And shoe brands design shoes different for women and men? In 2015 Heeluxe began using sensors to quantify shoe fit. During our validation testing we observed…

Five Fit Failures That Almost Every Brand Makes

At Heeluxe, we love helping brands make better fitting shoes. Through our testing we’ve seen a lot of common fit mistakes that almost every brand makes. Here’s a few of our (least) favorite: 1.Shrink it and Pink It: Women’s feet are not shaped like a guys. Yet the footwear industry assumes that women’s feet will…

The Secret to Reducing Online Returns

Online returns are bad. Bad for bottom lines, bad for the environment, and bad for the customer. Luckily, data analysis has taught us why shoes are returned more online (hint: it’s not because the customer ordered multiple pairs knowing they’d return some!).   The best kind of research is one that finds the cause of…

Tips for All Day Comfort

Step in comfort is the key to getting a customer to buy your shoe, but all-day comfort is the key to getting your customer to come back and buy more pairs. One of the unifying factors of fast-growing brands is their ability to meet customer’s needs for all-day comfort, and this post provides an outline…