Heeluxe’s Better Shoes Blog

SmartLast Success Story: Product Developers

“How are other brands using SmartLast for footwear development?” is one of the most commonly asked questions from brands when they see SmartLast for the first time. This post shares the details on how you can use the fast and accurate shoe fit feedback from SmartLast to improve your own product development. During product development…

SmartLast Success Story: Consistency

  Quality footwear requires consistency, and footwear brands make major efforts to improve consistency in their production lines, branding, and even online experience. But how consistent is your fit testing? If you gave your fit testers the same shoe every month for a year and asked for their feedback, would they always provide the exact…

Did COVID19 Change Shoe Comfort Expectations?

Shoes did not get more comfortable during the COVID19 pandemic. Your customer’s perception of what is comfortable did change. Brands that quickly adapted to this change in customer comfort are positioned to thrive. Here’s three things that you need to know about shoe comfort post-pandemic. – Socks? We Don’t Need Socks! While the trend of…

The Challenges of Shoe Traction Testing

Back in 2016, a group of frustrated restaurant and hospital CEOs came to Heeluxe to complain about their distrust of current shoe traction tests. They wanted a test that could accurately predict if a shoe would reduce slip and fall injuries in their unique office environment. The Heeluxe scientists are always into a challenge, especially…

Using AI to Predict Fit Shoe

Artificial Intelligence and Machine Learning are intimidating terms—but they shouldn’t be! Heeluxe is using AI to change the footwear testing landscape and the benefits will soon be realized by all footwear brands. Here’s a sample of how AI is being used to predict shoe fit. Many footwear innovators had their first introduction to the concept…

5 Findings From A Time Machine

Heeluxe’s Time Machine rapid durability test recently celebrated its 30 millionth step. To celebrate the occasion, here’s a list of the 5 most valuable things we have learned from testing the durability of 100’s of shoes.    Upper Durability is as important as outsole/midsole durability. In the last 5 years we’ve seen uppers made out…

Why Energy Return is a Myth

Energy Return is a hot topic in athletic footwear and has even impacted occupational, fashion, and casual shoes. Current foam materials like Boost and EverRun and carbon fiber technologies like the VaporFly 4% and VKTRY insoles promote improved energy return, but is there any science to back this up? Let’s find the truth about energy…

3 Tips for Sustainable Shoes in 2020

Many footwear brands are working to “reduce their footprint” by making more sustainable shoes and/or reducing waste in 2020. Not all sustainability initiatives are commercially successful, and Heeluxe’s test experience shows 3 features that top selling and top-rated sustainable shoes have in common. In this post we’ll give you the 3 tips followed by real…

Setting Shoe Comfort Goals in 2020

Comfort is mandatory in 2020 and most footwear brands lack a strategy for how to increase comfort. The best brands use a consistent approach to improve one area of comfort every year and see benefits of increased sales, less returns, and higher online ratings. This post outlines the three steps for improving comfort in 2020…