Heeluxe’s Better Shoes Blog

Finding the Most Comfortable Insole

Insoles are often overlooked and underappreciated in footwear. But they’re also an easy way to improve the comfort and durability of your shoes. Let’s cover the best ways to find the most comfortable insoles for any shoe you’re working on. Success Strategy #1: Determine the “Good/Better/Best” insoles for each shoe category. One insole won’t work…

Modernizing Dress Shoe Fit and Comfort

Dress Shoes are BACK! 2022 is showing a large number of consumers returning to buying dress shoes for work, weddings, and walking around town. After 2+ years of wearing cozy shoes at home, making the “same old” dress and fashion shoes won’t feel great to your customers. Here’s how you can WOW your customers with…

Shoe Durability 2.0

Your customers expect certain levels of performance from your shoes. People are not happy when shoes fall apart earlier than they expect. How can you predict durability of a new shoe sample before it gets on the feet of your customers? The first major durability problem we heard about at Heeluxe as a show that…

Customer Expectations for Shoe Fit in 2022

Early in the COVID pandemic a post discussed how more time at home was changing your customer’s expectations of shoe comfort. Now that we are returning to social activities, working from an office, and travelling, what are your customers looking for in shoe fit? Fashion/Dress: After years of less testing of high heels, dress flats,…

Ultimate Shoe Cushioning in 2022

In the last few years, the number of cushioning materials used in footwear has exploded. As footwear brands continue to innovate with new foam compounds, molding techniques, and constructions, the consumer has access to more ways to optimize their cushioning experience. This blog discusses how to move away from a “one size fits all” model…

SmartLast Success Story: Product Developers

“How are other brands using SmartLast for footwear development?” is one of the most commonly asked questions from brands when they see SmartLast for the first time. This post shares the details on how you can use the fast and accurate shoe fit feedback from SmartLast to improve your own product development. During product development…

SmartLast Success Story: Consistency

  Quality footwear requires consistency, and footwear brands make major efforts to improve consistency in their production lines, branding, and even online experience. But how consistent is your fit testing? If you gave your fit testers the same shoe every month for a year and asked for their feedback, would they always provide the exact…

Did COVID19 Change Shoe Comfort Expectations?

Shoes did not get more comfortable during the COVID19 pandemic. Your customer’s perception of what is comfortable did change. Brands that quickly adapted to this change in customer comfort are positioned to thrive. Here’s three things that you need to know about shoe comfort post-pandemic. – Socks? We Don’t Need Socks! While the trend of…

The Challenges of Shoe Traction Testing

Back in 2016, a group of frustrated restaurant and hospital CEOs came to Heeluxe to complain about their distrust of current shoe traction tests. They wanted a test that could accurately predict if a shoe would reduce slip and fall injuries in their unique office environment. The Heeluxe scientists are always into a challenge, especially…

Using AI to Predict Fit Shoe

Artificial Intelligence and Machine Learning are intimidating terms—but they shouldn’t be! Heeluxe is using AI to change the footwear testing landscape and the benefits will soon be realized by all footwear brands. Here’s a sample of how AI is being used to predict shoe fit. Many footwear innovators had their first introduction to the concept…