Heeluxe’s Better Shoes Blog

Using AI to Predict Fit Shoe

Artificial Intelligence and Machine Learning are intimidating terms—but they shouldn’t be! Heeluxe is using AI to change the footwear testing landscape and the benefits will soon be realized by all footwear brands. Here’s a sample of how AI is being used to predict shoe fit. Many footwear innovators had their first introduction to the concept…

5 Findings From A Time Machine

Heeluxe’s Time Machine rapid durability test recently celebrated its 30 millionth step. To celebrate the occasion, here’s a list of the 5 most valuable things we have learned from testing the durability of 100’s of shoes.    Upper Durability is as important as outsole/midsole durability. In the last 5 years we’ve seen uppers made out…

Why Energy Return is a Myth

Energy Return is a hot topic in athletic footwear and has even impacted occupational, fashion, and casual shoes. Current foam materials like Boost and EverRun and carbon fiber technologies like the VaporFly 4% and VKTRY insoles promote improved energy return, but is there any science to back this up? Let’s find the truth about energy…

3 Tips for Sustainable Shoes in 2020

Many footwear brands are working to “reduce their footprint” by making more sustainable shoes and/or reducing waste in 2020. Not all sustainability initiatives are commercially successful, and Heeluxe’s test experience shows 3 features that top selling and top-rated sustainable shoes have in common. In this post we’ll give you the 3 tips followed by real…

Setting Shoe Comfort Goals in 2020

Comfort is mandatory in 2020 and most footwear brands lack a strategy for how to increase comfort. The best brands use a consistent approach to improve one area of comfort every year and see benefits of increased sales, less returns, and higher online ratings. This post outlines the three steps for improving comfort in 2020…

How Socks Impact Shoe Fit

Socks have a major impact on how shoes fit yet rarely do footwear brands recommend a specific sock to their customers for an optimal experience (MISSED OPPORTUNITY ALERT!). In this short blog Heeluxe helps you select the best socks to improve your shoe testing and customer’s experience at retail. If you’ve been reading Heeluxe’s Better…

Does Insole Material Matter?

Back in 2010 a prominent shoe exec told me insoles don’t matter. After 10 years of footwear testing, we have data to show that they were very wrong for almost every shoe style and pricepoint. Here’s the science behind insoles and how to pick the best one for your shoes: First, let’s review Heeluxe’s keys…

Marketing Shoes with Test Results

While the best use of testing is to improve your product, sometimes you want to tell your customers “My Shoe is XX% better”. Here’s how you can use scientific testing to make marketing claims that give your product a competitive advantage in a crowded and competitive shoe category. A marketing claim should tell the customer…

How Heeluxe Measures Shoe Fit

Want to improve your footwear testing? Scientists and shoe brands alike want to know how Heeluxe sensor based system analyzes shoe fit. Here are the details of the system to help you integrate it into your own footwear testing. First—why did Heeluxe create an objective fit test? Honestly, it wasn’t our idea. We listened to…

The Memory Foam Myth

We all love the “ahh” factor when we first put on a pair of shoes. What could be better than a shoe that’s cushioned with the same material as our new bed? Turns out, just about anything is better! It makes sense that customers are drawn to the phrase “Memory Foam”. And there is some…

Shoe Testing Increases Revenue

However you measure shoe sales, an advanced testing system can help you improve them. Heeluxe’s testing helps many brands increase their sales each year and this post details one brand’s sales success after working with us. All brands can see benefits by following these steps. One of the biggest challenges we see brands facing is…