Reports on the positive outcomes Heeluxe has produced for our footwear brand partners.
Nike changed the footwear world when it released the first production shoes with “strobel-less” construction—so why did they change it for the new Zoom X Invincible 3? The Zoom X Invincible created a massive buzz when it launched in 2021. The thick Peba/Pebax sole provided the bounce of a marathon super shoe without the stiffness…
In the past decade running shoes have been getting taller, providing new amounts of cushioning and performance for runners and non-runners. With the men’s winner of Ironman Hawaii wearing an unreleased shoe with impressive height, brands are asking Heeluxe, “What is the optimum stack height for a running shoe?” Here we’ll go into the Pros…
Not every shoe is going to perform well in the marketplace. At Heeluxe we’ve tested 1000s of prototype shoes. Here’s a list of the biggest failures to come out of our lab and what you can do to avoid a similar fate. Shoe Failure #1: This is the Most Popular Last This failure has happened…
Your customers expect certain levels of performance from your shoes. People are not happy when shoes fall apart earlier than they expect. How can you predict durability of a new shoe sample before it gets on the feet of your customers? The first major durability problem we heard about at Heeluxe as a show that…
Back in 2016, a group of frustrated restaurant and hospital CEOs came to Heeluxe to complain about their distrust of current shoe traction tests. They wanted a test that could accurately predict if a shoe would reduce slip and fall injuries in their unique office environment. The Heeluxe scientists are always into a challenge, especially…
Many brands and customers are wondering if 3D printed shoes will really exist following the shutdown of multiple high-profile 3D printing factories. Customization of shoes using 3D printed parts is possible and can provide an elevated experience to the customer. In this post Heeluxe shares the keys to a successful 3D printed shoe. Between 2015-2018…
Heeluxe’s Time Machine rapid durability test recently celebrated its 30 millionth step. To celebrate the occasion, here’s a list of the 5 most valuable things we have learned from testing the durability of 100’s of shoes. Upper Durability is as important as outsole/midsole durability. In the last 5 years we’ve seen uppers made out…
Many footwear brands are working to “reduce their footprint” by making more sustainable shoes and/or reducing waste in 2020. Not all sustainability initiatives are commercially successful, and Heeluxe’s test experience shows 3 features that top selling and top-rated sustainable shoes have in common. In this post we’ll give you the 3 tips followed by real…
While the best use of testing is to improve your product, sometimes you want to tell your customers “My Shoe is XX% better”. Here’s how you can use scientific testing to make marketing claims that give your product a competitive advantage in a crowded and competitive shoe category. A marketing claim should tell the customer…
However you measure shoe sales, an advanced testing system can help you improve them. Heeluxe’s testing helps many brands increase their sales each year and this post details one brand’s sales success after working with us. All brands can see benefits by following these steps. One of the biggest challenges we see brands facing is…
We all want to make better shoes. What if the easiest way to do this was to treat women’s and men’s shoes equally? Data shows us that in 2019, we don’t give as much attention to women’s shoes. Footwear brands that work with Heeluxe understand the power of our unrivaled shoe performance database. It is…
Mediocre shoes don’t sell. To be a top selling shoe the product needs to have style, the right price, and performance that sets it apart from its competitors. We’ve compiled tips on how to be the best shoe in a category. In Heeluxe’s research reports, we’ll compare a test shoe’s performance against our entire database.…
Online returns are bad. Bad for bottom lines, bad for the environment, and bad for the customer. Luckily, data analysis has taught us why shoes are returned more online (hint: it’s not because the customer ordered multiple pairs knowing they’d return some!). The best kind of research is one that finds the cause of…