Reports on the positive outcomes Heeluxe has produced for our footwear brand partners.

Marketing Shoes with Test Results

While the best use of testing is to improve your product, sometimes you want to tell your customers “My Shoe is XX% better”. Here’s how you can use scientific testing to make marketing claims that give your product a competitive advantage in a crowded and competitive shoe category. A marketing claim should tell the customer…

Shoe Testing Increases Revenue

However you measure shoe sales, an advanced testing system can help you improve them. Heeluxe’s testing helps many brands increase their sales each year and this post details one brand’s sales success after working with us. All brands can see benefits by following these steps. One of the biggest challenges we see brands facing is…

The Secret to Reducing Online Returns

Online returns are bad. Bad for bottom lines, bad for the environment, and bad for the customer. Luckily, data analysis has taught us why shoes are returned more online (hint: it’s not because the customer ordered multiple pairs knowing they’d return some!).   The best kind of research is one that finds the cause of…