Heeluxe’s Better Shoes Blog
While the best use of testing is to improve your product, sometimes you want to tell your customers “My Shoe is XX% better”. Here’s how you can use scientific testing to make marketing claims that give your product a competitive advantage in a crowded and competitive shoe category. A marketing claim should tell the customer…
Want to improve your footwear testing? Scientists and shoe brands alike want to know how Heeluxe sensor based system analyzes shoe fit. Here are the details of the system to help you integrate it into your own footwear testing. First—why did Heeluxe create an objective fit test? Honestly, it wasn’t our idea. We listened to…
We all love the “ahh” factor when we first put on a pair of shoes. What could be better than a shoe that’s cushioned with the same material as our new bed? Turns out, just about anything is better! It makes sense that customers are drawn to the phrase “Memory Foam”. And there is some…
However you measure shoe sales, an advanced testing system can help you improve them. Heeluxe’s testing helps many brands increase their sales each year and this post details one brand’s sales success after working with us. All brands can see benefits by following these steps. One of the biggest challenges we see brands facing is…
We all want to make better shoes. What if the easiest way to do this was to treat women’s and men’s shoes equally? Data shows us that in 2019, we don’t give as much attention to women’s shoes. Footwear brands that work with Heeluxe understand the power of our unrivaled shoe performance database. It is…
Research shows that “Subjective comfort data is there not a reliable measurement.” What should a brand do to measure comfort? Heeluxe has spent years determining what makes shoes comfortable and developing new measuring tools to quantify comfort. Here’s our tips for improving comfort measurements at your brand: The “Big 4 for comfort” are Fit, Contour,…
Mediocre shoes don’t sell. To be a top selling shoe the product needs to have style, the right price, and performance that sets it apart from its competitors. We’ve compiled tips on how to be the best shoe in a category. In Heeluxe’s research reports, we’ll compare a test shoe’s performance against our entire database.…
Anyone that spends their time working with feet will tell you that men and women have different proportions to their foot shape. But how does this impact shoe fit? And shoe brands design shoes different for women and men? In 2015 Heeluxe began using sensors to quantify shoe fit. During our validation testing we observed…
At Heeluxe, we love helping brands make better fitting shoes. Through our testing we’ve seen a lot of common fit mistakes that almost every brand makes. Here’s a few of our (least) favorite: 1.Shrink it and Pink It: Women’s feet are not shaped like a guys. Yet the footwear industry assumes that women’s feet will…
Online returns are bad. Bad for bottom lines, bad for the environment, and bad for the customer. Luckily, data analysis has taught us why shoes are returned more online (hint: it’s not because the customer ordered multiple pairs knowing they’d return some!). The best kind of research is one that finds the cause of…
Step in comfort is the key to getting a customer to buy your shoe, but all-day comfort is the key to getting your customer to come back and buy more pairs. One of the unifying factors of fast-growing brands is their ability to meet customer’s needs for all-day comfort, and this post provides an outline…