SmartLast Success Story Sep 27 2021: Waterproof

How different is the fit between your waterproof and non-waterproof boots? This is a very common question that brands ask and SmartLast answers. In this video we compare the fit of a top selling hiking boot in its regular (non-waterproof) condition and its waterproof version. The fit changes may surprise you–check out the video to…

SmartLast Success Story September 9, 2021

What are the benefits to your customers when a shoe fits better? Most of the talk around shoe fit is based on returns (which is great) but there is a bigger goal to having better shoe fit: your customers will find your shoes more comfortable! Comfort is important for every footwear category and in this…

SmartLast Success Story August 23, 2021

The most common question asked about SmartLast is, “How does it compare to Human Fit Feedback?” In this short video we share the feedback from different brands that have tested with SmartLast over the past week. It turns out that SmartLast data is very similar to human feedback, with one major exception. Watch the video…

SmartLast Success Story Aug 9, 2021

One of the biggest challenges in fit testing is making sure your tester gives the same feedback today as they did 3 months ago. Consistency is key. In this video we show how SmartLast provides consistent and accurate date for a brand comparing a sample from 3 months ago to a new sample this week.…

SmartLast Success Story, August 2 2021

Everyone wants to know how other footwear brands are utilizing SmartLast technology. Every week Heeluxe is sharing our SmartLast Success Stories with you. In these videos you’ll learn with us as data from SmartLast helps brands make better fitting shoes. Each video will be less than 90 seconds since you would be able to test…

Heeluxe Launches SmartLast Technology for Fast Fit Feedback

Footwear brands need fast answers about shoe fit to stay efficient and competitive in today’s footwear market. Relying on subjective feedback in the factory, brand office, or retail store takes too much time and fails to clearly identify the fit issues with a shoe style. SmartLast is now available to all footwear brands to be…

More Shoe Fit Articles Featuring Heeluxe and Dr Gray

Years of effort in preaching the importance of shoe fit to improve customer comfort and foot health is catching on, with Runner’s World featuring Dr Gray in a new article on the benefits of shoe fit. While the article is geared towards runners, the lessons are true for anyone that wears shoes: -proper shoe fit…

Heeluxe Runners World China

Heeluxe is BIG in (Runners World) China

What a great surprise and honor to be featured in Runners World China’s article on running shoe fit! You could say Heeluxe is big in China, but we definitely have more work to do with our friends in Asian footwear manufacturing, design, and retail. We’ve enjoyed a great relationship with Runner’s World here in the…

Q&A from Successful Strategies Post-Coronavirus Webinar

Thank you to all of the footwear professionals from around the world that joined Heeluxe for our Successful Strategies Post-Coronavirus Webinar on Tuesday May 19, 2020 where we focused on how to ‘win’ with ecommerce. Many of you followed up with us to ask great questions, provide insight into how you’re going to use the…

Heeluxe Webinar: Successful Footwear Strategies Post COVID 19

It’s no secret that COVID-19 has negatively impacted shoe retail sales (even in Canada where you’ve handled this so much better than us!). Heeluxe wants to help our footwear partners find ways to thrive in the current environment by leveraging our shoe database to improve your online shoe sales. I’ve created a powerful webinar that…

Heeluxe 10 Anniversary

Heeluxe Celebrates 10 Years of Making Better Shoes!

We’re celebrating the magical “double digit” 10th birthday of Heeluxe. Looking back on the past 10 years brings up many emotions (many of which are familiar to other entrepreneurs) and the one that stands out the most is gratitude. So many amazing footwear brands have trusted Heeluxe with testing their shoes, providing recommendations, and developing…

Womens Shoe Fit Focus on TheVerge.com

Heeluxe is focused on providing women with the best possible experience in their shoes. This mission’s impact on the the entire world of footwear is increasingly visible. 2020 is the year to improve your womens shoe fit. If your brand hasn’t started with this goal now is the best time to get started. A recent…

The Future of Footwear Testing

In 2019 Heeluxe gave a presentation at the Footwear Innovation Summits in Los Angeles, USA, and Donguan, China, titled The Future of Footwear Testing. 100s of people were in the audience for both presentations and the feedback was overwhelmingly positive. The Heeluxe team put in weeks of work to make certain that the visuals were…

shoe fit

Runners World Taps Heeluxe For Shoe Fit Article

Fit is the #1 problem customers complain about in their shoes and the world famous Runners World Magazine used the expertise of Dr Gray and the Heeluxe team on a new article about getting the best fitting running shoes. We’re always happy to share the knowledge we’ve gained over the last 5 years of sensor-based…