Elite golfers benefit from custom footwear and additions like orthotics. Golf Digest featured Heeluxe’s recent work with Travis Mathew/Cuater golf shoes and PGA World #1 ranked golfer Jon Rahm. This collaboration resulted in Jon’s newest shoes which help optimize his performance during his exceptional 2023 season.
Congratulations to the team at Hoka for the multi-year project to build their best carbon plated racing shoe, the Rocket X2. Heeluxe’s testing helped the Hoka team in multiple ways: -Compare the previous generation Rocket X to top competitors in the market -Identify what features of the Rocket X2 samples perform best -Confirm the…
Improving the comfort of fashion and dress shoes is easy if you have the right data. This short video highlights to 2 keys to improving comfort in these popular styles of footwear.
Portland, Oregon–See you in 1 week at NW Materials Show! We’ve already booked many in person SmartLast demos and shoe testing meetings. Message me if you want to meet up at the show. Thanks to Hisham Muhareb for keeping this wonderful event going. The NW Materials Show is always great for exploring new footwear tech,…
Most footwear brands don’t know how their running shoe length compares to their competitors. Requests have poured in for comparison of length for the top running brands in the US. SmartLast’s database is a fast and accurate way to compare lengths. Length is measured in 2 ways–empty space in front of the toes, or total…
Shoe Fit February is the BEST time to kick off your integration of SmartLast into your product development. Email [email protected] to learn more and sign up before this deal runs out.
Heeluxe is always raising the bar for footwear testing and in 2023 we have exciting new features for all footwear brands. This short video highlights the top 5 features we’re excited to bring to the shoe world in 2023: -Brand Average Fit -Fit Consistency -Milage Forecasting -Rocker Profile -New Reports
Heeluxe Wrapped 2022 is our opportunity to share the shoes that set high performance benchmarks in our lab this year. Our hope is that this encourages brands to test against the best shoes, regardless of what type of shoe they make. This blog will share the winners from each category and provide more details on…
The Drop Podcast from the team at Believe in the Run recently featured the Heeluxe research team to discuss all things related to running shoe research. Thomas dug into questions about what it takes to create great footwear, women’s specific shoes, carbon plated super shoes (of course!), what is coming in the future of running…
Is Heeluxe the first footwear testing lab to be mentioned in Cosmopolitan magazine? It does not matter because we appreciate the recognition by one of the biggest and most recognizable magazines in the world. Additional thanks to Haley Pavone, founder of Pashion Footwear, for this glowing review of her footwear line. Haley first came to…
“How are other brands using SmartLast for footwear development?” is one of the most commonly asked questions from brands when they see SmartLast for the first time. This post shares the details on how you can use the fast and accurate shoe fit feedback from SmartLast to improve your own product development. During product development…
Quality footwear requires consistency, and footwear brands make major efforts to improve consistency in their production lines, branding, and even online experience. But how consistent is your fit testing? If you gave your fit testers the same shoe every month for a year and asked for their feedback, would they always provide the exact…
How different is the fit between your waterproof and non-waterproof boots? This is a very common question that brands ask and SmartLast answers. In this video we compare the fit of a top selling hiking boot in its regular (non-waterproof) condition and its waterproof version. The fit changes may surprise you–check out the video to…
What are the benefits to your customers when a shoe fits better? Most of the talk around shoe fit is based on returns (which is great) but there is a bigger goal to having better shoe fit: your customers will find your shoes more comfortable! Comfort is important for every footwear category and in this…
The most common question asked about SmartLast is, “How does it compare to Human Fit Feedback?” In this short video we share the feedback from different brands that have tested with SmartLast over the past week. It turns out that SmartLast data is very similar to human feedback, with one major exception. Watch the video…