The Time Machine Shoe Durability Test Is HERE!

  Footwear companies have been asking for a test that quickly and accurately replicates how shoes break down in the real world. After 3 years of development Heeluxe created a Time Machine, letting you see how your shoes will look and perform in the future. The is the most realistic shoe durability testing machine currently…

Shape magazine interviews Dr. Gray!

In the September 2016 issue of Shape Magazine, Dr. Geoffrey Gray from Heeluxe was featured in their article, “Supercharge Your Stride.” This article focuses on how to pick out the running shoes that are the best for you, when to replace your shoes, and how strong feet are essential for healthy lifestyles. This is Heeluxe’s…

Heeluxe talks Technology Investments for New Businesses!

Dr Geoffrey Alan Gray from Heeluxe was recently featured in a CBS Pulse article on how to invest in technology for small businesses. Since Heeluxe has been self funded since day 1, we did not have the luxury of a large investment to buy all of the best technology. Smart purchasing, listening to what technologies…

Heeluxe’s Shoe DataBase grows to over 600 shoes!

Heeluxe began a Shoe Database in 2012 in order to understand what characteristics make the best performing shoes. The Database recently grew to over 600 pairs of shoes and covers styles of shoes as diverse as high heels, gym training shoes running styles, and sandals. Each shoe in our Database has “static measurements”–including weight and…

Presenting Heeluxe’s TIME MACHINE

Heeluxe built a Time Machine. We are able to take footwear companies quickly into the future, allowing them to see what their shoes look and perform like after months or year of wear. Our new device started out in concept phase over 3 years ago when one of our clients was asking for us to…

2 Footwear Studies per Week to Start 2016!

Heeluxe continues to use its’ unique system of efficient biomechanics research to start and finish 8 footwear studies in January 2016. This is our fastest start to the testing year ever. We were aided by excellent Santa Barbara weather which allowed our run through testing to happen every week (sorry to our friends in cold/wet…

Heeluxe Finishes 63 Footwear Research Studies in 2015!

Heeluxe started and finished 63 footwear and biomechanics studies in 2015. This is a huge increase over 2014 and represents the hard work of the Heeluxe staff and the increased number of brands we work with. Heeluxe also made numerous improvements to our facility to ensure that our testing is always completed on time and…

Investor’s Business Daily Analyzes Heeluxe Business Success

We are honored and flattered that Investors Business Daily (IBD) used quotes from Heeluxe founder Dr. Geoffrey Gray in their recent article on how to successfully launch a start up. The quotes and content are early in the article so you cannot miss the great content! http://news.investors.com/management-leaders-and-success/091715-771538-expert-work-tips-for-business-entrepreneurs.htm

Forbes.com and Heeluxe!

Business websites do not get much bigger than Forbes.com.   You can imagine our excitement to have an interview to be featured in a Forbes.com article! Thanks to Nicole Leinbach-Reyhle for including Heeluxe and Dr. Gray in this great article on forming great business habits to grow your business. Heeluxe would never achieve its success…

Heeluxe Featured in Small Biz Trends!

Small Biz Trends magazine recently published an interview with Dr. Geoffrey Alan Gray from Heeluxe. The questions ranged from, “How did the business get started?” to “What music album best represents your company?” Make sure you read this fun and informative interview here.

Heeluxe is on the “Dog Mile” Podium for 3rd year!

Hank and Heeluxe founder Geoffrey Alan Gray put together another successful Dog Mile race in a very fast year that included 2 dogs +their people breaking the course record. The State Street Mile is a historic race in downtown Santa Barbara that features Elite, age group, family and dog mile races. Excitement was high as…

Gabby Reece Joins Dr Gray and Revitalign on HSN

Following years of development and testing, Heeluxe is ready to bring Revitalign comfort footwear to HSN. We are very excited to partner with model, volleyball star, and health advocate Gabby Reece to bring Revitalign wellness shoes to your feet. Starting on June 9, 2015, Revitalign launch on HSN with it’s first of many airings. Sandals…