Outfit in a brand new “Shoes Kick A$$ with Heeluxe” shirt, Dr. Geoffrey Alan Gray, President and Founder of Heeluxe, and his best friend/co-worker Hank Mardukas emerged victorious in the “Unofficial” Dog Mile World Championships. This event was a great opportunity to display how Heeluxe uses science to produce better shoes. Indeed, in a race this close your shoe choice can be the difference between winning and losing!