The Secret Ingredient for Step In Comfort at Retail

Every shoe brand wants a potential customer to think their shoe is comfortable when they first try it on in a store or after an online purchase. After all, comfort is second only to style when it comes to influencing purchases. While cushioning, fit, and features like arch support are important for comfort, most brands…

Why Energy Return is a Myth

Energy Return is a hot topic in athletic footwear and has even impacted occupational, fashion, and casual shoes. Current foam materials like Boost and EverRun and carbon fiber technologies like the VaporFly 4% and VKTRY insoles promote improved energy return, but is there any science to back this up? Let’s find the truth about energy…

Setting Shoe Comfort Goals in 2020

Comfort is mandatory in 2020 and most footwear brands lack a strategy for how to increase comfort. The best brands use a consistent approach to improve one area of comfort every year and see benefits of increased sales, less returns, and higher online ratings. This post outlines the three steps for improving comfort in 2020…

Does Insole Material Matter?

Back in 2010 a prominent shoe exec told me insoles don’t matter. After 10 years of footwear testing, we have data to show that they were very wrong for almost every shoe style and pricepoint. Here’s the science behind insoles and how to pick the best one for your shoes: First, let’s review Heeluxe’s keys…

The Memory Foam Myth

We all love the “ahh” factor when we first put on a pair of shoes. What could be better than a shoe that’s cushioned with the same material as our new bed? Turns out, just about anything is better! It makes sense that customers are drawn to the phrase “Memory Foam”. And there is some…

The BEST Ways to Measure Shoe Comfort

Research shows that “Subjective comfort data is there not a reliable measurement.” What should a brand do to measure comfort? Heeluxe has spent years determining what makes shoes comfortable and developing new measuring tools to quantify comfort. Here’s our tips for improving comfort measurements at your brand: The “Big 4 for comfort” are Fit, Contour,…

Tips for All Day Comfort

Step in comfort is the key to getting a customer to buy your shoe, but all-day comfort is the key to getting your customer to come back and buy more pairs. One of the unifying factors of fast-growing brands is their ability to meet customer’s needs for all-day comfort, and this post provides an outline…