Making Shoes That Outperform Your Competitors

Mediocre shoes don’t sell. To be a top selling shoe the product needs to have style, the right price, and performance that sets it apart from its competitors. We’ve compiled tips on how to be the best shoe in a category. In Heeluxe’s research reports, we’ll compare a test shoe’s performance against our entire database.…

The Secret to Reducing Online Returns

Online returns are bad. Bad for bottom lines, bad for the environment, and bad for the customer. Luckily, data analysis has taught us why shoes are returned more online (hint: it’s not because the customer ordered multiple pairs knowing they’d return some!).   The best kind of research is one that finds the cause of…