Shoe Testing Increases Revenue

However you measure shoe sales, an advanced testing system can help you improve them. Heeluxe’s testing helps many brands increase their sales each year and this post details one brand’s sales success after working with us. All brands can see benefits by following these steps. One of the biggest challenges we see brands facing is…

Why Women’s Shoes Aren’t As Good As Mens

We all want to make better shoes. What if the easiest way to do this was to treat women’s and men’s shoes equally? Data shows us that in 2019, we don’t give as much attention to women’s shoes. Footwear brands that work with Heeluxe understand the power of our unrivaled shoe performance database. It is…

Making Shoes That Outperform Your Competitors

Mediocre shoes don’t sell. To be a top selling shoe the product needs to have style, the right price, and performance that sets it apart from its competitors. We’ve compiled tips on how to be the best shoe in a category. In Heeluxe’s research reports, we’ll compare a test shoe’s performance against our entire database.…

The Secret to Reducing Online Returns

Online returns are bad. Bad for bottom lines, bad for the environment, and bad for the customer. Luckily, data analysis has taught us why shoes are returned more online (hint: it’s not because the customer ordered multiple pairs knowing they’d return some!).   The best kind of research is one that finds the cause of…