We’re Featured in Livestrong’s Article on Cross Training and Walking Shoes!

At Heeluxe we encourage footwear brands to have a laser focus on who is their target customer and what is the activity they are going to do in their shoes. Fortunately, the team at Livestrong and writer Cindy Kuzma understand this and wrote a great article on the differences between walking shoes and cross training…

The Future of Footwear Testing

In 2019 Heeluxe gave a presentation at the Footwear Innovation Summits in Los Angeles, USA, and Donguan, China, titled The Future of Footwear Testing. 100s of people were in the audience for both presentations and the feedback was overwhelmingly positive. The Heeluxe team put in weeks of work to make certain that the visuals were…

Runners World Taps Heeluxe For Shoe Fit Article

Fit is the #1 problem customers complain about in their shoes and the world famous Runners World Magazine used the expertise of Dr Gray and the Heeluxe team on a new article about getting the best fitting running shoes. We’re always happy to share the knowledge we’ve gained over the last 5 years of sensor-based…

Footwear Innovation Summit 2019 Featuring HEELUXE!

FMNii and their Footwear Innovation Summits (FIS) have given Heeluxe a venue to share our experience and knowledge with a wide variety of footwear industry innovators from all over the globe. In 2019, Dr Gray was not only selected as a presenter for the event but also as the Host of the Los Angeles,USA, and…

Heeluxe Office Remodel = more tests, more shoes, more staff, MORE FUN!

Heeluxe has been growing so quickly in the past 3 years that we needed to remodel our office to handle all of the testing! From November 2018-January 2019 we increased our storage capacity to securely manage all of our test shoes, increased our number of work stations for staff to maintain peak efficiency, created a…

Heeluxe Completes Record Number of Studies in 2018

Heeluxe is passionate about creating better shoes for everyone in the world. We work on this mission by completing research studies in 2 weeks or less and making sure these research reports are valuable to the footwear brands that request them. In 2018 we set out to work with more footwear brands, increase the number…

Heeluxe featured at Footwear Innovation Summit

On October 2, 2018, Heeluxe will be featured at the Footwear Innovation Summit at the Hotel Indigo in Los Angeles. This event features well know speakers in the footwear industry with topics ranging from 3D Printing and Design to Machine Learning. Dr Geoffrey Alan Gray, DPT, from Heeluxe will present on new testing that helps…

Come See Dr. Gray Speak About In Shoe Sensors at ID Tech Ex

Silicon Valley is not typically a hub for footwear but Dr Gray will bring the shoe magic on November 14, 2018 when he speaks about creating usable wearable technology at ID Tech Ex in Santa Clara. The title of the talk is “Creating Wearable Tech That Customers Want and Will Use for a Long Time”…

Dr Gray Featured in Running Insight magazine

A recent article by Jonathan Beverly in RunningInsight magazine dove into the topic of flexibility of running shoes and featured quotes from Heeluxe founder Dr Geoffrey Alan Gray. This article provides insight into the trend of stiffer running shoes that was started by the Nike Vaporfly 4%. In addition to the comments from Dr. Gray,…

Heeluxe and Sensoria Launch SizeSnap Smart Sensor System for Shoe Fit and Cushion Analysis

Heeluxe and Sensoria are elated to bring the SizeSnap® Smart Sensor Sock to the world of footwear. For many years footwear brands did not have a reliable way to quantify shoe fit. Guessing about shoe fit or relying on subjective feedback created many ‘footwear failures’ due to poor fit, inadequate cushioning, or a generally uncomfortable…

Ecco Launches 3D Printed Footwear Validated @ Heeluxe

Over 3 years ago Ecco began a project with Heeluxe to bring customized 3D printed shoes to market. This ambitious project was expected to take much longer than Heeluxe’s 2 week standard. We loved the innovative spirit of the Ecco team and were happy to join them on this journey. Moreover, we have a firm…

Heeluxe Grows 42% in 2017, continues to test more shoes than ever in 2018

The Heeluxe team started 2017 with a goal: to complete over 100 shoe tests in the year. By December 31 we completed 105 tests in the calendar year. More importantly, all research studies were completed on time and we have many satisfied clients.Here’s more fun facts from 2017: 105 studies completed 43 different footwear brands…

UCSB and Heeluxe partner to develop new shoe technologies

UCSB is known worldwide for their exceptional engineering program. Heeluxe and UCSB have now partnered under the Capstone program to create new footwear technologies and footwear testing machines. Heeluxe began working with the Capstone program in 2016 as students were working on a novel invention to help prevent trip and fall injuries for people with…

Dr Gray featured in new book YOUR BEST STRIDE

Famous running journalist, Jonathan Beverly, release his new book today: YOUR BEST STRIDE. This book dispels the myths about running and running technique and focuses on what we know from research and years of experience. Readers of this book will find the “who’s who” of running shoe science including: Benno Nigg, Simon Bartold, Craig Payne,…

New Sensor Sock for Shoe Fit Measurements ANYWHERE!

The team at Heeluxe is working hard on making major upgrades our proprietary Shoe Fit Measurement sensors. One development that we are working on is developing a sock with sensors embedded in it that will make getting on-body shoe fit measurements as easy as putting on a sock and turning on an app. We are…

The Time Machine Shoe Durability Test Is HERE!

  Footwear companies have been asking for a test that quickly and accurately replicates how shoes break down in the real world. After 3 years of development Heeluxe created a Time Machine, letting you see how your shoes will look and perform in the future. The is the most realistic shoe durability testing machine currently…

Heeluxe completes 53 shoe studies through the 3rd Quarter of 2016

At Heeluxe, we know that footwear brands love how quickly we can provide them with results for shoe studies. Our standard of “2 weeks or less” for accurate research study results cannot be matched, and that is why footwear brands have trusted Heeluxe with 53 shoe research studies in the first 9 months of 2016.…

Shape magazine interviews Dr. Gray!

In the September 2016 issue of Shape Magazine, Dr. Geoffrey Gray from Heeluxe was featured in their article, “Supercharge Your Stride.” This article focuses on how to pick out the running shoes that are the best for you, when to replace your shoes, and how strong feet are essential for healthy lifestyles. This is Heeluxe’s…

Heeluxe talks Technology Investments for New Businesses!

Dr Geoffrey Alan Gray from Heeluxe was recently featured in a CBS Pulse article on how to invest in technology for small businesses. Since Heeluxe has been self funded since day 1, we did not have the luxury of a large investment to buy all of the best technology. Smart purchasing, listening to what technologies…

Heeluxe’s Shoe DataBase grows to over 600 shoes!

Heeluxe began a Shoe Database in 2012 in order to understand what characteristics make the best performing shoes. The Database recently grew to over 600 pairs of shoes and covers styles of shoes as diverse as high heels, gym training shoes running styles, and sandals. Each shoe in our Database has “static measurements”–including weight and…

Presenting Heeluxe’s TIME MACHINE

Heeluxe built a Time Machine. We are able to take footwear companies quickly into the future, allowing them to see what their shoes look and perform like after months or year of wear. Our new device started out in concept phase over 3 years ago when one of our clients was asking for us to…

2 Footwear Studies per Week to Start 2016!

Heeluxe continues to use its’ unique system of efficient biomechanics research to start and finish 8 footwear studies in January 2016. This is our fastest start to the testing year ever. We were aided by excellent Santa Barbara weather which allowed our run through testing to happen every week (sorry to our friends in cold/wet…

Heeluxe Finishes 63 Footwear Research Studies in 2015!

Heeluxe started and finished 63 footwear and biomechanics studies in 2015. This is a huge increase over 2014 and represents the hard work of the Heeluxe staff and the increased number of brands we work with. Heeluxe also made numerous improvements to our facility to ensure that our testing is always completed on time and…

DrG is bringing new Revitalign footwear to HSN

Set your clocks, calendars, watches, Tivo, DVR, and Siri to remind you to watch HSN on Tuesday, October 27 to see the brand new Revitalign footwear on HSN, featuring the footwear designed and tested at Heeluxe!  

Investor’s Business Daily Analyzes Heeluxe Business Success

We are honored and flattered that Investors Business Daily (IBD) used quotes from Heeluxe founder Dr. Geoffrey Gray in their recent article on how to successfully launch a start up. The quotes and content are early in the article so you cannot miss the great content! http://news.investors.com/management-leaders-and-success/091715-771538-expert-work-tips-for-business-entrepreneurs.htm

Forbes.com and Heeluxe!

Business websites do not get much bigger than Forbes.com.   You can imagine our excitement to have an interview to be featured in a Forbes.com article! Thanks to Nicole Leinbach-Reyhle for including Heeluxe and Dr. Gray in this great article on forming great business habits to grow your business. Heeluxe would never achieve its success…

Heeluxe Featured in Small Biz Trends!

Small Biz Trends magazine recently published an interview with Dr. Geoffrey Alan Gray from Heeluxe. The questions ranged from, “How did the business get started?” to “What music album best represents your company?” Make sure you read this fun and informative interview here.

Heeluxe featured on Small Business Blog

Dr Geoffrey Gray, President of Heeluxe, recently spoke with Jeff Zbar from Chief Home Officer. After a fun discussion of both of our businesses, Jeff wrote a great blog post about purchasing technology for your small business. Read more here.

Heeluxe is on the “Dog Mile” Podium for 3rd year!

Hank and Heeluxe founder Geoffrey Alan Gray put together another successful Dog Mile race in a very fast year that included 2 dogs +their people breaking the course record. The State Street Mile is a historic race in downtown Santa Barbara that features Elite, age group, family and dog mile races. Excitement was high as…

Gabby Reece Joins Dr Gray and Revitalign on HSN

Following years of development and testing, Heeluxe is ready to bring Revitalign comfort footwear to HSN. We are very excited to partner with model, volleyball star, and health advocate Gabby Reece to bring Revitalign wellness shoes to your feet. Starting on June 9, 2015, Revitalign launch on HSN with it’s first of many airings. Sandals…

Shoe Upper Testing, Another Heeluxe First!

Shoe companies requested a test for shoe uppers, and Heeluxe responded with our groundbreaking new Heeluxe Upper Fit test. This new test allows us to quantify when an upper fits perfectly, or when it is too tight or too lose. Upper fit tests are customized to the style of shoe, allowing Heeluxe to study all…

Heeluxe Wins SCORE Small Biz Competition

We proudly announce our VICTORY! Heeluxe was the winner of SCORE’s BizClips competition. This event was sponsored by Brother International and featured a public voting segment and a professional judging segment. Small business made a video that was 1 minute or less that described their business and how they would benefit from an office productivity…

Heeluxe Founder: Dog Mile World Champion!

Outfit in a brand new “Shoes Kick A$$ with Heeluxe” shirt, Dr. Geoffrey Alan Gray, President and Founder of Heeluxe, and his best friend/co-worker Hank Mardukas emerged victorious in the “Unofficial” Dog Mile World Championships. This event was a great opportunity to display how Heeluxe uses science to produce better shoes. Indeed, in a race…

First place in public voting!

Heeluxe received the most public votes in the SCORE BizClips Small Business Makeover competition. The video “Heeluxe: A Revolutionary Approach to Footwear” also had over 4700 views during the month long competition. Our unique approach to improving footwear clearly resonated with small business supporters across the nation! In August the results of the judging panel…

Dominating Small Business Competition!

Heeluxe is in a national small business and we need your vote. Click here for more.

Heeluxe Recommends HTP Heel Seats

Heeluxe, LLC recommends Heel That Pain’s unique patented Heel Seats to patients suffering from heel pain, plantar fasciitis or heel spurs. Please visit http://www.heel-that-pain.com/ for more information.

Score Business Consulting Success Story: Heeluxe!

  Heeluxe was honored to give a testimonial to Score Business Consulting. Their assistance has been a big part of Heeluxe’s growth over the past 4 years! http://www.sbscore.org/pages/testimonials/testimonials/1023

The Story of Heeluxe that will Inspire you!

How did Heeluxe become an industry leader in foot science? The journey wasn’t always easy but the payoff is sweet! Watch this video to get a background on the history of Heeluxe and how our Luxe Lab is ground zero for the footwear revolution. If you run, walk, jump, skip, squat, stand, slide, or skip,…

Heeluxe Praised in the Santa Barbara Independent

  A recent article focused on Heeluxe’s success in shoe testing a goals for the future. http://www.independent.com/news/2013/jun/06/heeluxe-rd-focuses-feet/

Helping Amputee Run Better–Andre’s Amazing Story

Recent amputee Andre needed help to improve his run stride. Heeluxe used the Luxe Lab to help. Heeluxe has an advanced lab for studying human movement and footwear. Andre has known Dr. Gray since before he lost his leg in a snowboarding accident, and now that he is back to running both wanted to test…

New Balance Revitalign Sandals – Reduce symptoms of plantar faciitis

New Balance Revitalign Sandals. Designed to support the foot as well or better than a custom orthotic and reduce the symptoms of plantar faciitis.

The Effects of Footwear on Force Plate Measurements of Gait

[dropcap type=”square” round=”yes” color=”#f5f5f5″ background_color=”#333333″ ]S[/dropcap]tudy conducted by the Heeluxe laboratory situated in Santa Barbara, California proves GnL has superior stability. The goal of this study was to examine how footwear affects the parameters of gait that can be measured by a tri-planar force plate (Kistler). 20 participants took part and 10 control shoes were…