We’re Featured in Livestrong’s Article on Cross Training and Walking Shoes!

At Heeluxe we encourage footwear brands to have a laser focus on who is their target customer and what is the activity they are going to do in their shoes. Fortunately, the team at Livestrong and writer Cindy Kuzma understand this and wrote a great article on the differences between walking shoes and cross training…

The Future of Footwear Testing

In 2019 Heeluxe gave a presentation at the Footwear Innovation Summits in Los Angeles, USA, and Donguan, China, titled The Future of Footwear Testing. 100s of people were in the audience for both presentations and the feedback was overwhelmingly positive. The Heeluxe team put in weeks of work to make certain that the visuals were…

Runners World Taps Heeluxe For Shoe Fit Article

Fit is the #1 problem customers complain about in their shoes and the world famous Runners World Magazine used the expertise of Dr Gray and the Heeluxe team on a new article about getting the best fitting running shoes. We’re always happy to share the knowledge we’ve gained over the last 5 years of sensor-based…

Footwear Innovation Summit 2019 Featuring HEELUXE!

FMNii and their Footwear Innovation Summits (FIS) have given Heeluxe a venue to share our experience and knowledge with a wide variety of footwear industry innovators from all over the globe. In 2019, Dr Gray was not only selected as a presenter for the event but also as the Host of the Los Angeles,USA, and…

Heeluxe Office Remodel = more tests, more shoes, more staff, MORE FUN!

Heeluxe has been growing so quickly in the past 3 years that we needed to remodel our office to handle all of the testing! From November 2018-January 2019 we increased our storage capacity to securely manage all of our test shoes, increased our number of work stations for staff to maintain peak efficiency, created a…

Heeluxe Completes Record Number of Studies in 2018

Heeluxe is passionate about creating better shoes for everyone in the world. We work on this mission by completing research studies in 2 weeks or less and making sure these research reports are valuable to the footwear brands that request them. In 2018 we set out to work with more footwear brands, increase the number…

Heeluxe featured at Footwear Innovation Summit

On October 2, 2018, Heeluxe will be featured at the Footwear Innovation Summit at the Hotel Indigo in Los Angeles. This event features well know speakers in the footwear industry with topics ranging from 3D Printing and Design to Machine Learning. Dr Geoffrey Alan Gray, DPT, from Heeluxe will present on new testing that helps…

Come See Dr. Gray Speak About In Shoe Sensors at ID Tech Ex

Silicon Valley is not typically a hub for footwear but Dr Gray will bring the shoe magic on November 14, 2018 when he speaks about creating usable wearable technology at ID Tech Ex in Santa Clara. The title of the talk is “Creating Wearable Tech That Customers Want and Will Use for a Long Time”…

Dr Gray Featured in Running Insight magazine

A recent article by Jonathan Beverly in RunningInsight magazine dove into the topic of flexibility of running shoes and featured quotes from Heeluxe founder Dr Geoffrey Alan Gray. This article provides insight into the trend of stiffer running shoes that was started by the Nike Vaporfly 4%. In addition to the comments from Dr. Gray,…

Heeluxe and Sensoria Launch SizeSnap Smart Sensor System for Shoe Fit and Cushion Analysis

Heeluxe and Sensoria are elated to bring the SizeSnap® Smart Sensor Sock to the world of footwear. For many years footwear brands did not have a reliable way to quantify shoe fit. Guessing about shoe fit or relying on subjective feedback created many ‘footwear failures’ due to poor fit, inadequate cushioning, or a generally uncomfortable…