The Sourcing Journal recently featured Heeluxe’s views on shoe fit and how using new testing technologies like a sensor sock will make better footwear. The article focuses on a recent talk gave by Dr Geoffrey Alan Gray at the Footwear Innovation Summit in Los Angeles, CA. By diving deeper into the idea of Fit is the New Foam, Dr Gray is able to show how shoe brands will improve online scores, optimize customer comfort, and reduce returns by quantifying and perfecting shoe fit.

We know that our understanding of shoe fit is only going to get better in 2019 as we unleash the power of our in shoe sensor systems and work with more footwear brands to test shoe fit!

 

https://sourcingjournal.com/footwear/footwear-innovations/fit-comfort-go-hand-in-hand-footwear-121841/