• How Heeluxe Measures Shoe Fit - Want to improve your footwear testing? Scientists and shoe brands alike want to know how Heeluxe sensor based system analyzes shoe fit. Here are the details of the system to help you integrate it into your own footwear testing. First—why did Heeluxe create an objective fit test? Honestly, it wasn’t our idea. We listened to…
  • The Memory Foam Myth - We all love the “ahh” factor when we first put on a pair of shoes. What could be better than a shoe that’s cushioned with the same material as our new bed? Turns out, just about anything is better! It makes sense that customers are drawn to the phrase “Memory Foam”. And there is some…
  • Shoe Testing Increases Revenue - However you measure shoe sales, an advanced testing system can help you improve them. Heeluxe’s testing helps many brands increase their sales each year and this post details one brand’s sales success after working with us. All brands can see benefits by following these steps. One of the biggest challenges we see brands facing is…
  • Why Women’s Shoes Aren’t As Good As Mens - We all want to make better shoes. What if the easiest way to do this was to treat women’s and men’s shoes equally? Data shows us that in 2019, we don’t give as much attention to women’s shoes. Footwear brands that work with Heeluxe understand the power of our unrivaled shoe performance database. It is…
  • The BEST Ways to Measure Shoe Comfort - Research shows that “Subjective comfort data is there not a reliable measurement.” What should a brand do to measure comfort? Heeluxe has spent years determining what makes shoes comfortable and developing new measuring tools to quantify comfort. Here’s our tips for improving comfort measurements at your brand: The “Big 4 for comfort” are Fit, Contour,…
  • Making Shoes That Outperform Your Competitors - Mediocre shoes don’t sell. To be a top selling shoe the product needs to have style, the right price, and performance that sets it apart from its competitors. We’ve compiled tips on how to be the best shoe in a category. In Heeluxe’s research reports, we’ll compare a test shoe’s performance against our entire database.…
  • Gender Differences in Shoe Fit - Anyone that spends their time working with feet will tell you that men and women have different proportions to their foot shape. But how does this impact shoe fit? And shoe brands design shoes different for women and men? In 2015 Heeluxe began using sensors to quantify shoe fit. During our validation testing we observed…
  • We’re Featured in Livestrong’s Article on Cross Training and Walking Shoes! - At Heeluxe we encourage footwear brands to have a laser focus on who is their target customer and what is the activity they are going to do in their shoes. Fortunately, the team at Livestrong and writer Cindy Kuzma understand this and wrote a great article on the differences between walking shoes and cross training…
  • Five Fit Failures That Almost Every Brand Makes - At Heeluxe, we love helping brands make better fitting shoes. Through our testing we’ve seen a lot of common fit mistakes that almost every brand makes. Here’s a few of our (least) favorite: 1.Shrink it and Pink It: Women’s feet are not shaped like a guys. Yet the footwear industry assumes that women’s feet will…
  • The Secret to Reducing Online Returns - Online returns are bad. Bad for bottom lines, bad for the environment, and bad for the customer. Luckily, data analysis has taught us why shoes are returned more online (hint: it’s not because the customer ordered multiple pairs knowing they’d return some!).   The best kind of research is one that finds the cause of…
  • Tips for All Day Comfort - Step in comfort is the key to getting a customer to buy your shoe, but all-day comfort is the key to getting your customer to come back and buy more pairs. One of the unifying factors of fast-growing brands is their ability to meet customer’s needs for all-day comfort, and this post provides an outline…
  • The Future of Footwear Testing - In 2019 Heeluxe gave a presentation at the Footwear Innovation Summits in Los Angeles, USA, and Donguan, China, titled The Future of Footwear Testing. 100s of people were in the audience for both presentations and the feedback was overwhelmingly positive. The Heeluxe team put in weeks of work to make certain that the visuals were…
  • shoe fit Runners World Taps Heeluxe For Shoe Fit Article - Fit is the #1 problem customers complain about in their shoes and the world famous Runners World Magazine used the expertise of Dr Gray and the Heeluxe team on a new article about getting the best fitting running shoes. We’re always happy to share the knowledge we’ve gained over the last 5 years of sensor-based…
  • Heeluxe is The Future of Footwear Testing Footwear Innovation Summit 2019 Featuring HEELUXE! - FMNii and their Footwear Innovation Summits (FIS) have given Heeluxe a venue to share our experience and knowledge with a wide variety of footwear industry innovators from all over the globe. In 2019, Dr Gray was not only selected as a presenter for the event but also as the Host of the Los Angeles,USA, and…
  • Heeluxe Office Remodel = more tests, more shoes, more staff, MORE FUN! - Heeluxe has been growing so quickly in the past 3 years that we needed to remodel our office to handle all of the testing! From November 2018-January 2019 we increased our storage capacity to securely manage all of our test shoes, increased our number of work stations for staff to maintain peak efficiency, created a…
  • Heeluxe Completes Record Number of Studies in 2018 - Heeluxe is passionate about creating better shoes for everyone in the world. We work on this mission by completing research studies in 2 weeks or less and making sure these research reports are valuable to the footwear brands that request them. In 2018 we set out to work with more footwear brands, increase the number…
  • Heeluxe featured at Footwear Innovation Summit - On October 2, 2018, Heeluxe will be featured at the Footwear Innovation Summit at the Hotel Indigo in Los Angeles. This event features well know speakers in the footwear industry with topics ranging from 3D Printing and Design to Machine Learning. Dr Geoffrey Alan Gray, DPT, from Heeluxe will present on new testing that helps…
  • Heeluxe Shoe Science Come See Dr. Gray Speak About In Shoe Sensors at ID Tech Ex - Silicon Valley is not typically a hub for footwear but Dr Gray will bring the shoe magic on November 14, 2018 when he speaks about creating usable wearable technology at ID Tech Ex in Santa Clara. The title of the talk is “Creating Wearable Tech That Customers Want and Will Use for a Long Time”…
  • Dr Gray Featured in Running Insight magazine - A recent article by Jonathan Beverly in RunningInsight magazine dove into the topic of flexibility of running shoes and featured quotes from Heeluxe founder Dr Geoffrey Alan Gray. This article provides insight into the trend of stiffer running shoes that was started by the Nike Vaporfly 4%. In addition to the comments from Dr. Gray,…
  • Heeluxe and Sensoria Launch SizeSnap Smart Sensor System for Shoe Fit and Cushion Analysis - Heeluxe and Sensoria are elated to bring the SizeSnap® Smart Sensor Sock to the world of footwear. For many years footwear brands did not have a reliable way to quantify shoe fit. Guessing about shoe fit or relying on subjective feedback created many ‘footwear failures’ due to poor fit, inadequate cushioning, or a generally uncomfortable…
  • Ecco Launches 3D Printed Footwear Validated @ Heeluxe - Over 3 years ago Ecco began a project with Heeluxe to bring customized 3D printed shoes to market. This ambitious project was expected to take much longer than Heeluxe’s 2 week standard. We loved the innovative spirit of the Ecco team and were happy to join them on this journey. Moreover, we have a firm…
  • Heeluxe Grows 42% in 2017, continues to test more shoes than ever in 2018 - The Heeluxe team started 2017 with a goal: to complete over 100 shoe tests in the year. By December 31 we completed 105 tests in the calendar year. More importantly, all research studies were completed on time and we have many satisfied clients.Here’s more fun facts from 2017: 105 studies completed 43 different footwear brands…
  • UCSB and Heeluxe partner to develop new shoe technologies - UCSB is known worldwide for their exceptional engineering program. Heeluxe and UCSB have now partnered under the Capstone program to create new footwear technologies and footwear testing machines. Heeluxe began working with the Capstone program in 2016 as students were working on a novel invention to help prevent trip and fall injuries for people with…
  • Dr Gray featured in new book YOUR BEST STRIDE - Famous running journalist, Jonathan Beverly, release his new book today: YOUR BEST STRIDE. This book dispels the myths about running and running technique and focuses on what we know from research and years of experience. Readers of this book will find the “who’s who” of running shoe science including: Benno Nigg, Simon Bartold, Craig Payne,…
  • New Sensor Sock for Shoe Fit Measurements ANYWHERE! - The team at Heeluxe is working hard on making major upgrades our proprietary Shoe Fit Measurement sensors. One development that we are working on is developing a sock with sensors embedded in it that will make getting on-body shoe fit measurements as easy as putting on a sock and turning on an app. We are…
  • The Time Machine Shoe Durability Test Is HERE! -   Footwear companies have been asking for a test that quickly and accurately replicates how shoes break down in the real world. After 3 years of development Heeluxe created a Time Machine, letting you see how your shoes will look and perform in the future. The is the most realistic shoe durability testing machine currently…
  • Heeluxe is revolutionizing footwear testing with Upper Fit sensors! -   “HOW DO I KNOW IF THE SHOE FITS OUR CUSTOMERS?” You’ve asked for it, and now Heeluxe has mastered it! Upper fit has been a mystery in footwear. Most footwear brands rely on subjective feedback or examining the outside of a shoe to see if it fits. The time was right for a revolution,…
  • Heeluxe completes 53 shoe studies through the 3rd Quarter of 2016 -
  • Shape magazine interviews Dr. Gray! - In the September 2016 issue of Shape Magazine, Dr. Geoffrey Gray from Heeluxe was featured in their article, “Supercharge Your Stride.” This article focuses on how to pick out the running shoes that are the best for you, when to replace your shoes, and how strong feet are essential for healthy lifestyles. This is Heeluxe’s…
  • Heeluxe Explains When to Replace Your Running Shoes - There are a lot of opinions about when to replace your running shoes. 300miles? 500 miles? 3 months? 12 months? There are no standards for replacing running shoes that have ever been backing by science. Time to put Heeluxe on the case–we’re the shoe science experts! As you will see in the videos, there actually…
  • Heeluxe talks Technology Investments for New Businesses! - Dr Geoffrey Alan Gray from Heeluxe was recently featured in a CBS Pulse article on how to invest in technology for small businesses. Since Heeluxe has been self funded since day 1, we did not have the luxury of a large investment to buy all of the best technology. Smart purchasing, listening to what technologies…
  • Heeluxe’s Shoe DataBase grows to over 600 shoes! - Heeluxe began a Shoe Database in 2012 in order to understand what characteristics make the best performing shoes. The Database recently grew to over 600 pairs of shoes and covers styles of shoes as diverse as high heels, gym training shoes running styles, and sandals. Each shoe in our Database has “static measurements”–including weight and…
  • Presenting Heeluxe’s TIME MACHINE - Heeluxe built a Time Machine. We are able to take footwear companies quickly into the future, allowing them to see what their shoes look and perform like after months or year of wear. Our new device started out in concept phase over 3 years ago when one of our clients was asking for us to…
  • 2 Footwear Studies per Week to Start 2016! - Heeluxe continues to use its’ unique system of efficient biomechanics research to start and finish 8 footwear studies in January 2016. This is our fastest start to the testing year ever. We were aided by excellent Santa Barbara weather which allowed our run through testing to happen every week (sorry to our friends in cold/wet…
  • Heeluxe Finishes 63 Footwear Research Studies in 2015! - Heeluxe started and finished 63 footwear and biomechanics studies in 2015. This is a huge increase over 2014 and represents the hard work of the Heeluxe staff and the increased number of brands we work with. Heeluxe also made numerous improvements to our facility to ensure that our testing is always completed on time and…
  • DrG is bringing new Revitalign footwear to HSN - Set your clocks, calendars, watches, Tivo, DVR, and Siri to remind you to watch HSN on Tuesday, October 27 to see the brand new Revitalign footwear on HSN, featuring the footwear designed and tested at Heeluxe!  
  • Investor’s Business Daily Analyzes Heeluxe Business Success - We are honored and flattered that Investors Business Daily (IBD) used quotes from Heeluxe founder Dr. Geoffrey Gray in their recent article on how to successfully launch a start up. The quotes and content are early in the article so you cannot miss the great content! http://news.investors.com/management-leaders-and-success/091715-771538-expert-work-tips-for-business-entrepreneurs.htm
  • Forbes.com and Heeluxe! - Business websites do not get much bigger than Forbes.com.   You can imagine our excitement to have an interview to be featured in a Forbes.com article! Thanks to Nicole Leinbach-Reyhle for including Heeluxe and Dr. Gray in this great article on forming great business habits to grow your business. Heeluxe would never achieve its success…
  • Heeluxe Featured in Small Biz Trends! - Small Biz Trends magazine recently published an interview with Dr. Geoffrey Alan Gray from Heeluxe. The questions ranged from, “How did the business get started?” to “What music album best represents your company?” Make sure you read this fun and informative interview here.
  • Heeluxe featured on Small Business Blog - Dr Geoffrey Gray, President of Heeluxe, recently spoke with Jeff Zbar from Chief Home Officer. After a fun discussion of both of our businesses, Jeff wrote a great blog post about purchasing technology for your small business. Read more here.
  • Heeluxe is on the “Dog Mile” Podium for 3rd year! -
  • Gabby Reece Joins Dr Gray and Revitalign on HSN -
  • Shoe Upper Testing, Another Heeluxe First! -
  • Heeluxe Wins SCORE Small Biz Competition - We proudly announce our VICTORY! Heeluxe was the winner of SCORE’s BizClips competition. This event was sponsored by Brother International and featured a public voting segment and a professional judging segment. Small business made a video that was 1 minute or less that described their business and how they would benefit from an office productivity…
  • Running Shoe Comparison - Heeluxe used our proprietary motorized camera system for a running shoe comparison. The slow motion really allows you to see the difference in the strides! This gentleman is an experienced runner who was running in our “Run Through” lab at 8 min/mile pace.        
  • Heeluxe Founder: Dog Mile World Champion! - Outfit in a brand new “Shoes Kick A$$ with Heeluxe” shirt, Dr. Geoffrey Alan Gray, President and Founder of Heeluxe, and his best friend/co-worker Hank Mardukas emerged victorious in the “Unofficial” Dog Mile World Championships. This event was a great opportunity to display how Heeluxe uses science to produce better shoes. Indeed, in a race…
  • First place in public voting! - Heeluxe received the most public votes in the SCORE BizClips Small Business Makeover competition. The video “Heeluxe: A Revolutionary Approach to Footwear” also had over 4700 views during the month long competition. Our unique approach to improving footwear clearly resonated with small business supporters across the nation! In August the results of the judging panel…
  • Dominating Small Business Competition! - Heeluxe is in a national small business and we need your vote. Click here for more.
  • Best Basketball Shoe Traction on Blacktop - Heeluxe presents part 2 of our initial Basketball Shoe Traction Research. We had a lot of feedback after part one and made some changes to the presentation here. We did not have a lot of B-roll for this video but will have much more in the future to make the videos more exciting!
  • Do Energy Return Shoes Work? - Does research back up claims of energy return in shoes? Heeluxe loves to look into this question. Our research has helped many footwear companies maximize what energy return can do. Want to learn more? Check us out on facebook at: https://www.facebook.com/Heeluxe?ref=hl [youtube url=”https://www.youtube.com/watch?v=8pSrZDrKudk” width=”500″ height=”300″ full=”no” ]
  • Have Pain Free Feet in High Heels: 3 Easy Steps! - Heeluxe is your shoe science experts, and we love high heels! In this episode of Science Shoe Porn world renowned Physical Therapist Dr Geoffrey Alan Gray gives you tips to avoid foot pain in high heels. Heeluxe’s very first product was designed for high heels. We are now innovating for many types of footwear. Make…
  • Heeluxe Recommends HTP Heel Seats - Heeluxe, LLC recommends Heel That Pain’s unique patented Heel Seats to patients suffering from heel pain, plantar fasciitis or heel spurs. Please visit http://www.heel-that-pain.com/ for more information.
  • Score Business Consulting Success Story: Heeluxe! -   Heeluxe was honored to give a testimonial to Score Business Consulting. Their assistance has been a big part of Heeluxe’s growth over the past 4 years! http://www.sbscore.org/pages/testimonials/testimonials/1023
  • Insoles and Shoe Inserts for Maximum Stability - Most of your shoes probably do not have great insoles. So what do you look for when you want an insole with more support and stability? This episode of Science Shoe Porn has your answers. Learn about 3 simple rules to follow if you want to have more supported feet. This video is great for…
  • Hiking Boots for Stability–No More Ankle Sprains! - Hiking boots are great for the outdoors but how do you get the best one? Are there boots that will help you hike easier? What about preventing ankle sprains? All of these questions and more will be answered in Heeluxe’s new Science Shoe Porn video all about stability in Hiking Boots. Enjoy more of our…
  • Running Shoes for Stability and Motion Control - You want to run your best at all times, right? Well, you need to make sure you are in the best shoe! Heeluxe is the industry leader in revolutionary footwear research, and now you can learn about when a stability running shoe is right for you! If you’re not sure whether you need a minimal…
  • The Story of Heeluxe that will Inspire you! -
  • Innovation Using Simi Motion Capture - Heeluxe is leading the world in innovative biomechanics research. We have partnered with Simi Systems from Munich, Germany to create amazing new tools to study the body. Motion capture allows us to study how the body moves with the ground. We also integrate their technology with force plates, pressure mapping insoles, and Heeluxe’s unique Run…
  • The Science Behind Hoka One One Shoes - Heeluxe is helping Hoka One One with researching their revolutionary oversize footwear. The new Hoka One One shoe design is helping runners train with less knee pain and more comfort. How does it work? Check out the video the learn more about this break through technology. Running is an activity that requires one main piece…
  • Heeluxe Praised in the Santa Barbara Independent -   A recent article focused on Heeluxe’s success in shoe testing a goals for the future. http://www.independent.com/news/2013/jun/06/heeluxe-rd-focuses-feet/
  • Helping Amputee Run Better–Andre’s Amazing Story - Recent amputee Andre needed help to improve his run stride. Heeluxe used the Luxe Lab to help. Heeluxe has an advanced lab for studying human movement and footwear. Andre has known Dr. Gray since before he lost his leg in a snowboarding accident, and now that he is back to running both wanted to test…
  • Heeluxe Gives Away Free Shoes in Mexico - [youtube url=”http://www.youtube.com/watch?v=Bs58JKUnIgg” width=”500″ height=”300″ full=”no” ] Many people in Mexico cannot afford shoes. The original drawings for Heeluxe’s first product were created in Zihuatanejo, Mexico, so we wanted to give something back to that community. Heeluxe had so many shoes from past shoe testing that it was easy to have the shoes to give away,…
  • Heeluxe Gives Away Free Shoes in Mexico - Many people in Mexico cannot afford shoes. The original drawings for Heeluxe’s first product were created in Zihuatanejo, Mexico, so we wanted to give something back to that community. Heeluxe had so many shoes from past shoe testing that it was easy to have the shoes to give away, however, we ran into problems in…
  • New Balance Revitalign Sandals – Reduce symptoms of plantar faciitis - New Balance Revitalign Sandals. Designed to support the foot as well or better than a custom orthotic and reduce the symptoms of plantar faciitis.
  • The Effects of Footwear on Force Plate Measurements of Gait - [dropcap type=”square” round=”yes” color=”#f5f5f5″ background_color=”#333333″ ]S[/dropcap]tudy conducted by the Heeluxe laboratory situated in Santa Barbara, California proves GnL has superior stability. The goal of this study was to examine how footwear affects the parameters of gait that can be measured by a tri-planar force plate (Kistler). 20 participants took part and 10 control shoes were…