At Heeluxe we encourage footwear brands to have a laser focus on who is their target customer and what is the activity they are going to do in their shoes. Fortunately, the team at Livestrong and writer Cindy Kuzma understand this and wrote a great article on the differences between walking shoes and cross training shoes. Not only is Heeluxe educating footwear brands but we are also working hard to educate the people that buy shoes (which is basically everyone!). We’re grateful to be included in this article and hope you will read and share with your network.
For any brands interested in analyzing their footwear, please contact [email protected]