Our process
Built to Help Brands Make Better Shoes
This process was built by listening to what brands need but did not have.
- 01Unbiased Lab: Increase confidence in the results
- 02Customer Focus: Testing replicates the activity your customer does in your shoes
- 03Competitor Comparison: See your shoe relative to everything else your customer could try on
- 04Speed: Get results before your development decision deadlines
- 05Recommendations: Expert guidance on how to make your shoes better
- 06Global Testing: Conveniently located closer to your office and factories
The six steps
Step 01 / 06
The Brief
You bring the question. A launch to de-risk, a revision to prove out, or a competitor you need an answer for.
Step 02 / 06
Study Options
We come back with study options sized to the decision in front of you and the budget you have, not a single menu price.
Step 03 / 06
Handoff
You approve the proposal and ship product. Recruiting, competitor sourcing, and lab scheduling are ours from there.
Step 04 / 06
Testing
Testers matched to your target customer. Competitor shoes bought and run under identical conditions. Every system measured in our lab.
Step 05 / 06
Results
Data back in two weeks or less, read against the full database rather than reported in isolation.
Step 06 / 06
The Report
A video and print report you can take into the room. Where the product wins, where it loses, and what specifically to change.